I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged peer-to-peer

Social Media Storm Spreads as Motrin Ad Angers Moms
Fiskateers Case Study: How a Social Community Became a Veritable Sales Force
Twitter for Marketing, Fun, and Profit
What Social Media Marketing is Not. Hint: It’s Not Voodoo
McLovin’s “Declare Yourself” Register to Vote Video Has 600,000 Views
Don’t Give Up on Second Life, Eric Reuters Tells NY Social Media Breakfast
Studies: Consumer Reviews Boost – Not Hurt – Sales
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Study: Social Networks Support WOM. Doh!
What Marketers Need to Know About Twitter






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