I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged Internet strategy

Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
Retailers Competing on Price: a zero sum game played in an echo chamber
The only two questions you need to ask your prospective social media agency
Marketing Personalization for fun and profit – a study in contrast
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
I’ve Joined the Un-Agency Adhocnium – Here’s Why
Let’s Ban the “About Us” Page on Websites
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
How to Market Obama Now: Play the Race Card


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