I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged Corporate_Blogging

GM’s New FYI Blog Promises Not to Shy Away From Controversy
Starwood Hotels Launches “The Lobby” Blog
How to keep blogs from scaring the hell out of people
Marketers Are Not Having Enough Fun
Top 10 Reasons Your Company Shouldn’t Blog
Corporate Blogging Continues to Mystify Many Communicators
Fast Company Features WalMart Blog: No, It’s Not by WalMart
Fortune’s Dos and Don’ts for Corporate Blogs:What’s Next
IBM’s Local Paper Finally Notices That Thousands Are Blogging at Big Blue
NY Times and Wall St Journal Articles Bemoan the Death of Message Control






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