I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged clueless ad agencies

Subway v Quiznos – Nobody Wins in User Generated Content War
Dear NBC – Your Ad on My Blog Still Sucks – We Really Need to Talk Again
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Doc Martens, So Ugly They’re Beautiful, Longing to Be Cool Again
(Another) Viral Bomb from Agency.com
In Case You Live Under a Rock… Apple Says iPhone Is Here
The Sopranos’ Poignant Message for Marketers
Dove’s Sleeveless Ready Campaign – File Under WTF
Verizon Consolidates Its Marketing and Thinks Its Move Is Revolutionary. Oy Vey
Study: Ad Agencies More Relevant Than Ever. Me: ROFLMAO


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