I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged alternative_marketing

Don’t Understand the Value of Blog Advertising? You Could Soon Be Asking “Would You Like Fries With That?”
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Coke Trying to Get New Media: Like a Middle-Aged Guy Trying to Look Young and Hip
Ford’s “Bold Moves” Isn’t Perfect, But It’s a Great Advertorial
Hugh Macleod Offers Cartoon Widget – Gratis, for now
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
Brawny Academy – Reality Check for Men in Reality Show for Women
Coke/Mentos Videos: An Important Lesson for Every Brand
Firefox Video Contest Proves Customers are the Best Marketers


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