I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged alternative_marketing

Debunking Six Social Media Myths
Book Publishers Exploring Second Life
OfficeMax Launches Droll Interactive Campaign to Sell Pens
Second Life Economy “Larger Than Some Countries”
Amanda Congdon’s Back on Sponsored American Tour
Video Contests: Can All These Dogs Hunt?
1200 Dogs Compete in America’s Fastest Chihuahua Race
Skype Holds a Birthday Card Contest to Celebrate Their Third Anniversary
Social Media Sites Make Creating Contests Simple and Cheap(er)
Temperature in Second Life: Hot, Hot Hot






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