I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged Alternative Marketing

YouTube star Zoella’s novel, “Girl Online” is instant best-seller
Delusional PR Pitch: “we got 70 million page visits for $0 cost”. Time, money, and The Picasso Principle
Apple makes buying the iPhone 4S a royal pain. FAIL!
The only two questions you need to ask when you hire a social media agency or consultant
A Must-See Phenomenal 2-D Mobile Code Campaign for Indie Music
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Elf Yourself returns – but where are the rest of the fun holiday sites?
A What’s Next Blog Social Media Reality Check for CEOs, CFOs, and CMOs
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Japanese Video “Obama is Beautiful World!” Has Two Messages


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