I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Posts tagged Ad targeting

The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Jet Blue’s CEO’s Guide to Jetting Hits Just the Right Note
Google’s Idea of Contextual Advertising is Mighty Weird
Freelancers Union Plan to Run Ads in Movie Theaters … Bites
Innovation in Advertising Won’t Come From Google or Any Big Agency
A New Email Approach Rescues An Ad From My Spam Folder
Roanoke Times’ Great Recruitment Ad Makes Me Want to Apply
Why Keyword Advertising Will Soon Be a Thing of the Past For All But the Wealthiest Companies
NY Times and Wall St Journal Articles Bemoan the Death of Message Control





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