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The Kelsey Group revealed figures last night showing 70 percent of U.S. households now turn to the Internet to find local products and services. That’s up 16 percent in 2004 over the previous year, putting the Internet on par with newspapers which are likely to fall behind the Internet very shortly, according to MarketingVox.
With local search like Yahoo! Local and Google Local getting more and more efficient, and Craig’s List continuing to grow and give newspapers a run for the money, newspapers are in grave danger of losing not only readers, but also a major revenue source.