I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Social Media Marketing Archives

Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Top Three reasons GooglePlus should not be compared to Facebook
Book a GooglePlus Helpout with me, B.L. Ochman, Google+ Wiz
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Dear Google: You played your new terms of service announcement all wrong
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media: Apps & shiny new objects you can use
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Astra Bottle Theater: having fun cleaning up Hamburg’s red light district
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media: Password Pills Make Your Whole Body the Password
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Beyond Social Media Show’s Google Plus Hangout, Episode One
Brilliant “Better Futures: a stock for social change” updates iconic 40 year-old PSA
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
Sport of Endorsement Bombing gains traction on LinkedIn
Join My Webinar: “Why Google+ Matters to Your Business & How to Use it Wisely” – May 9, 4 PM EDT
A brilliant promotion for a new book about how the Internet is frying our brains
Beyond Social Media Podcast – Is Hyundai Lying? Coca Cola’s Young Love, Gay on Twitter & Speaking Photos
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
Social Media lessons for brands in Boston tragedy aftermath
Beyond Social Media Show: Macy’s $1,453 Typo, Punch Pizza Pix, & HP Photoball
Existential, angst-ridden cat, Henri, le Chat Noir, commissioned by Friskies
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
What you give Facebook and its advertisers when you enter a contest
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Brilliant! Facebook app lets you find someone to blame for giving you the flu
Twitter bios show exponential increase – to 181,000 – in self-proclaimed social media gurus
It’s time for brands to abandon the easily pranked “Tell us why you love us” contest
“Beyond Social Media,” tonight, 9:30 PM EST on Blog Talk Radio
“Beyond Social Media” on Blog Talk Radio Tonight, 9:30 P.M. EST
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
Dear Dog.com: Here are the top three reasons why forcing Facebook “Likes” is a bad – and prohibited – idea
The Onion Lampoons Social Media Gurus
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
Can a campy Bigfoot relative sell Cousins Subs? Stay tuned!
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Viral video spoof that’s not so far from reality
Political protests go viral in Amazon product reviews. How should brands respond?
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Exclusive: Cheating accusations made in Chase Community Giving Contest. AGAIN.
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
RomneyRyan.com spoofs Romney’s tax returns with fake site by 26 year-old New Yorker
Staples demonstrates how not to do customer relationship management
Mentos “make a baby tonight” anthem: another weird campaign from BBH
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
The myth of viral video: some dirty secrets
“Eternally Gluten-Free,” cookbook by 7th grader Dominick Cura, author, blogger & video producer
The state of social media marketing in the second half of 2012
Job seekers are turning to clever, sometimes wacky tactics. Do they work?
Top 7 reasons Twitter should hire B.L. Ochman
Social media still suffers from Slide 29 syndrome
Why advertisers should put their money on Twitter
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear GM: Don’t Blame Facebook for your social media problems
How Blogging Changed My Life for the Better
Why You Can’t Make Marketing Go Viral, Redux
WiseStamp lets you add your social content to your emails in real time. We’ve come a long way, baby.
Nancy Schwartzman: a force for social change, and, hopefully, an inspiration for brands
Top three reasons why social media is still a tough sell
Infographic: how to use social media to land a job (+ I’m looking)
Yay! Room 214 issues a social media trends report that’s more than a thinly veiled sales pitch
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
A cure for boring marketing and white paper detritus
Guy Kawasaki’s new e-book, “What the Plus!” is the missing manual for Google+
McDonald’s, NYPD Punked by YES Men “Three Strikes, You’re In” Spoof Campaign
Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching)
Three much better ways to spend money than Super Bowl ads
Social Media Gurus in 2062
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
What’s Next Blog’s First Annual Pissoffy Awards
Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!
Nine very good tools for monitoring your brand in social media
A new and better way to measure Twitter influence
What brands can learn from Airbnb’s reputation management disaster
Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay.
Down Sparky! Self-proclaimed Google+ experts already multiplying like rabbits
Google’s missing link: customer service. It has none.
Google+ mania: most pundits are missing the real point
How Millenials are transforming the way we shop, work, and play: an interview with youth marketing trendspotter Tina Wells.
Another stupid agency Tweet. Another knee-jerk client reaction.
Google adds tools for online reputation management. Social media influence monitoring companies: you’re toast.
True Blood “Immortalize Yourself” Facebook App approaching eight million Likes! Am I the only one who thinks that’s scary?
Do you really know what Twitter statistics measure? Does anyone? Better take another look!
Brands should only post once a day – or less – on Facebook
Scalped: QR Code haircuts reach 10 million in Thailand
50% off Likeable U Conference for What’s Next Readers
How I got hooked on the marketing power of the Internet in 1996
Disturbing trend: big brands pimping Facebook “Likes”
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Will it Blend? Tom Dickson blends Viral Video Awards
Ethics Crisis Blog is baaack! Confess your ethical transgressions *anonymously* (really) and we’ll vote on how bad you are
What’s Next Blog study: Why are 56% of the Fortune 50 still hiding their social media presence?
Recent Big Brand Social Media Kerfuffles: BFD
Dear CMOs and Bean Counters: please watch this video daily
My one-minute interview with three Facebook reps: will Facebook replace company websites?
Review: Evil Plans by Hugh MacLeod – Buy this Book!
My Social Media Week Presentation on Online Reputation Management
How to have a totally freaking amazing corporate blog
Yowsa! Student Jonathan Bray gets a grade of 100% on his paper based on my article, “In Defense of Social Media”
Dear Verizon & Time-Warner – social media’s got your numbers
Taco Bell tells us where the beef is – does it make you hungry for Taco Bell?
11 important social media and web monitoring tools marketers should know
Lessons from the 10 most viral brands of 2010
The only two questions you need to ask when you hire a social media agency or consultant
B.L. Ochman’s 12 Tenets of Social Media Marketing, Redux
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
Client-Vendor Relationships: real world business examples
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
Facebook Community Pages: corporate reputation nightmares waiting to happen? Claim yours now!
Some elegant and cheap social media tools you’ll love
A Must-See Phenomenal 2-D Mobile Code Campaign for Indie Music
Dilbert: New Social Media Manager’s First Day
New report on “The State of Mobile Communications” says be mobile or be dust
The implications of Facebook Places – for business and for you + how to opt out and in
How to have a totally freaking amazing corporate blog
Target’s Checkered Past – and Present – in Social Media
Old Spice: a brilliant tactic whose strategy (and scent) reeks
Burger King Miracle Bun lands on eBay. Crispin+Porter, I Love You
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Dispelling Four Top Corporate Myths About Social Media
Self-proclaimed social media guru count growth slows: new titles emerge
Players in Dr Pepper Facebook status takeover game give up lots more than privacy
7 reasons social media won’t work for your company
Dear Zuck: Turnaround is fair play. How do you like it?
Betty White’s SNL Monologue Hails, and Nails, Facebook
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Facebook Privacy Changes – Opportunity or Threat for Brands?
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Social & Emerging Media Still Suffer from Slide 29 Syndrome
Coke’s Happiness Campaign Just Keeps Getting Better
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Justin Bieber a social media case study for the bean counters
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
Thistle Farms: Marketing With Hope, Love & Social Media
2010 Social Media Week NYC: My Schedule & Recommended Events
Votes are in: my new title is Managing Director of Emerging Media for Proof Digital Media
I’m joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Social media: “just modern tools to do something very basic”
Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
Elf Yourself returns – but where are the rest of the fun holiday sites?
Starbucks and Kelloggs: Two silly strategies
The only two questions you need to ask your prospective social media agency
Nokia’s Brilliant New Campaign Focuses on Connectedness
Marketing Personalization for fun and profit – a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Seven Reasons Your Company Should Be Blogging
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
It’s Time to Banish (99%) of Micro-sites
Why Do So Many Companies Hide Their Social Media Involvement?
Three Top Reasons Why Social Media is Still a Tough Sell
10 Things Social Media Can’t Do
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Volkswagon’s Fun Theory Contest: A+ for Concept, C- for Execution
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman’s Blogger Outreach Manifesto
Nike Denies Vick Endorsement – But Denial Rings Hollow
Three Top Ways to Damage Your Brand With Social Media
The Top Six Reasons Companies are Still Scared of Social Media
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
Yes Men Use Social Media to Help Them Pull Off Media Heist with “We’re Screwed” Edition of NY Post
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
From two great minds: a start-up wedding registry and a social media cake
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
Debunking Five Myths About Blog Advertising
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
A What’s Next Blog Social Media Reality Check for CEOs, CFOs, and CMOs
A Social Media Reality Check from the C-Suite
Updated List of Social Media Gurus on Twitter: a Public Service for CMOs, from What’s Next Blog
KISS: The Difference Between Strategy and Tactics – and Why It Matters
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Brilliant Video from BestBuy CMO Barry Judge: The Future is Digital
How to Pick Your Social Media Guru
Lessons from the Amazon and Domino’s Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Prickly Porcupine With a Light Touch, and YouTube Save the Day for New York’s Zoos, Aquariums & Botanical Gardens (for now)
Top 10 Reasons Your Company Should Not Tweet
What’s the best way to track your brand in social media? Tools to try
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
ExecTweets: Business Model for Twitter?
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Marketers Need to KISS: Keep it strategic silly!
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Debunking Six Social Media Myths
How to Convert Your TV to Digital – A Reality Check for Marketers
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
Our New American Era Begins at USAService.org. Hurrah!
Smart Companies Will Get Social Media, Dumb Ones Won’t
How Companies Can Get Started in Social Media Marketing
I’ve Joined the Un-Agency Adhocnium – Here’s Why
AdHocnium Asks: Why Don’t Consultants Publish Their Rates?
The Doghouse: A Marketing Video That’s Gone Viral and Why
Can You Guess Which Pitch is a Real Viral? Agencies Can’t!
Crowdsourcing: Everything Old is New Again, and Again
Social Media Storm Spreads as Motrin Ad Angers Moms
President-Elect Obama Inaugurates the YouTube Presidency
My Social Media Secret
Women Against Sarah Palin Live Webcast
The New Frontier of Marketing – Lead, Follow, or Get Out of the Way
Fiskateers Case Study: How a Social Community Became a Veritable Sales Force
Ben Walker: “You’re No One If You’re Not on Twitter” is an Online Hit
Study: Companies Say Social Media Has Transformative Results
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
Which Candidate is Winning Online? Hint: Not McCain
How to Market Obama Now: Play the Race Card
Twitter for Marketing, Fun, and Profit
How to Make a Video Contest Succeed – or Suck
What the F**k is Social Media? Marta Kagen Explains it all to you.
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Sadly, T Boone Pickens Use of Social Media Misses the Mark
Cellphone Popcorn Video: Clever Murketing Hoax or a Bad Move?
CommonCraft’s Social Media in Plain English is Spot On – as Usual
Virtual Worlds Conference – Lackluster Presentations, Meager Tsotchkes, Yet Fascinating
Groundswell – Buy it, Read It, Share It!
BusinessWeek:Social Media Will Change Your Business
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Oovoo and Other Video Call Sites Are Big Fun – Try Them!
Press Release Distribution Service Butts Heads With Bloggers
How Real People Shop Online Now – They Talk to Strangers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos – Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
McLovin’s “Declare Yourself” Register to Vote Video Has 600,000 Views
Crucial Social Media Marketing Eludes Presidential Candidates
Paul Gillin: Social Media Marketing Campaigns Take Time to Bear Fruit
Blog Council Says Feedback Schmeedback
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Social Media is a Mystery in India, But Not for Long
Study: Social Networks Support WOM. Doh!
Facebook Pushes Social Advertising as a Way to Reach “Fan-sumers”
Web 2.0 Dead? Don’t Be Silly! It’s Just Starting
Seth Godin: Time to Get Your Marketing in Sync with Reality
Love It or Hate It, Google’s OpenSocial Signals the Mainstreaming of Social Networking
What Marketers Need to Know About Twitter
Lit Literacy Aims to Use Social Media to Raise $1 Million in 4 Weeks
How Much Does a Social Media Marketing Campaign Cost?
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Ad Age Launches Weekly Power 150 Blog Rankings
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Second Life Bashing In Full Gear – But the Bashers Are Missing the Point
Taco Bell Contest for User Generated Ad is Sure to Bite Them
Businessweek Charts Social Media Participation by Age Group
Is No Comment The Right Response to User Created Campaign Videos?
My Favorite Minnesota Adds Social Media – and Potato Wrestling – to State’s Tourism Site
What Kills a Social Media Campaign
Worldwide One Hour No Power Gains, Umm, Steam
In The Motherhood Webisodes Develop Robust Community
United Dog, Social Network for Dogs, Launches and Signs 2,000 Members in a Week
Hillary’s YouTube Mashup is Brilliant, and So Is Bill for First Lady.com
AmEx Members Project Raises the Bar in Social Media Marketing
A Tale of Two Anti-Branding Campaigns – One Bites
Project Open Letter Gains Speed As 1,100+ Second Life Residents Request Fixes for Tech Issues
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks’ Expedition for Change Launches With Gather.com Cross-Promotion
Botanicalls Let Your Plants Call You When They Need a Drink
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Dell Takes a Step in the Right Direction With Dell Idea Storm
JetBlue CEO David Neeleman Uses YouTube to Promise Brighter Skies Ahead
Hugh Macleod Proves That Love Really Is All There Is
Social Media From Obama and Clinton: The Real Thing or Just Marketing Ploys?
PSFK Trends & Insights Conference Set for March 6th in New York
Blog Ads for Author Karen Quinn’s Contest Develop a Following
Reasons Not to Bet on Second Life
B.L. Ochman’s 12 Tenets of Social Media Marketing
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Big Brands in Second Life Attracting Few – If Any – Visitors
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Second Life Marketing Chief: Few Metaverse Brands Make Money
Two Ways to Learn More About Second Life
Go Get Elfed
“Hey B.L.: What Do You Actually Do?”
What Should MySpace et al Do To Keep Kids Safe From Predators?
Is It OK to Use Social Network to Sell Products?
Cisco’s Human Network: Not Just Jargon
Second Life Produces Its First Millionaire
Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality
Kirkpatrick: Second Life is NOT Over-Hyped
Why Big Companies Are Bombing in Second Life
Bazooka Joe Contest Scores in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices
Book Publishers Exploring Second Life
Richard Edelman Defends Wal-Mart Flogs
Chicken Noodle Soup Song, Discovered on YouTube, Nets Harlem Teens a $1.7 Million Record Contract
Prizes Getting Bigger and Better in Video Contests
Listen Up Recording Industry – MVine Records Shows You How to Use Social Media
Firefox 2.0 Release Generates Partying Worldwide
Crayon Launches Virtual Agency in Second Island
HarperCollins Collaborative Contest a Landmark Social Media Event
Intellectual Property Issues HeatingUp in Social Media and Virtual Reality
Real Life is the Latest Thing in Second Life
Where Is Online Going? Offline
Amanda Congdon’s Back on Sponsored American Tour
IT Business Edge’s Rip Van WInkle Moment
Video Contests: Can All These Dogs Hunt?
Why CEOs Shouldn’t Fear Social Media
Tell ABC Not to Air Its Untrue 9/11 Docudrama
Furor Over New Facebook Features is Ridiculous
Skype Holds a Birthday Card Contest to Celebrate Their Third Anniversary
Oooooh! Go Listen to Johnnie Johnson’s MySpace Page
Smokin’ a Phattie’s a New Social Networking Community for Barbequers
A Really Bad Idea: Marketwire To Distribute Press Releases to Social Media
Social Media Sites Make Creating Contests Simple and Cheap(er)
BusinessWeek: Digg Founder Made $60M. Digg Founder: No Way Jose
I’m Hosting an NYC Stormhoek Dinner for Non-Drinkers
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
Mel Gibson DUI YouTube Mashups Abound: Do Studios Care?
Blair Witch Co-Creator Uses Social Media to Do Online Casting Call for New Film
Forrester: Generation Y Lead Social Media, Online Banking Surge
Calacanis and Arrington in Rousing Argument Over Crowdsourcing
Ford Bold Moves Takes Bland Path
Why Pay Attention to Social Media? Because Companies Have No Choice

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