I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Social Media Archives

This may be the nicest thing anyone’s ever said about me :)
Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Beyond Social Media Show #30: Sacco Sacked, Dogecoin Soars
Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Top Three reasons GooglePlus should not be compared to Facebook
Book a GooglePlus Helpout with me, B.L. Ochman, Google+ Wiz
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Ready to learn the best ways to use GooglePlus? I’ll teach you!
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear Google: You played your new terms of service announcement all wrong
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media: Apps & shiny new objects you can use
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
Beyond Social Media: Guinness Wheelchair Basketball and thanks to Matt Cortellesi
Beyond Social Media – This will never be ok!
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Astra Bottle Theater: having fun cleaning up Hamburg’s red light district
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media: Password Pills Make Your Whole Body the Password
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Beyond Social Media: CNN Forgets the Facts (again), Nutella Goes Nuts, and More
Sport of Endorsement Bombing gains traction on LinkedIn
Amy’s Baking Company: the most epic social media fail EVER
Social Media lessons for brands in Boston tragedy aftermath
Beyond Social Media Show: Macy’s $1,453 Typo, Punch Pizza Pix, & HP Photoball
New Social Media Image Maker lets you resize & retouch images for all platforms
Mashable’s SXSW state of the Internet 2013: depressing (and poor Grumpy Cat)
Existential, angst-ridden cat, Henri, le Chat Noir, commissioned by Friskies
15 Marketing Buzzwords to Stop Using
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
How Beyonce’s publicist made a not so bad situation worse
Twitter bios show exponential increase – to 181,000 – in self-proclaimed social media gurus
“Beyond Social Media,” tonight, 9:30 PM EST on Blog Talk Radio
“Beyond Social Media” on Blog Talk Radio Tonight, 9:30 P.M. EST
Dear Dog.com: Here are the top three reasons why forcing Facebook “Likes” is a bad – and prohibited – idea
The Onion Lampoons Social Media Gurus
“Beyond Social Media” tonight, 9:30 pm EST
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
Staples demonstrates how not to do customer relationship management
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
The myth of viral video: some dirty secrets
Proposed Facebook Buttons
Top 7 reasons Twitter should hire B.L. Ochman
Social media still suffers from Slide 29 syndrome
Why advertisers should put their money on Twitter
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear GM: Don’t Blame Facebook for your social media problems
How Blogging Changed My Life for the Better
Why You Can’t Make Marketing Go Viral, Redux
Terra marketing goes to the dogs as owners swap poop for wifi
WiseStamp lets you add your social content to your emails in real time. We’ve come a long way, baby.
Nancy Schwartzman: a force for social change, and, hopefully, an inspiration for brands
Top three reasons why social media is still a tough sell
Infographic: how to use social media to land a job (+ I’m looking)
A cure for boring marketing and white paper detritus
Guy Kawasaki’s new e-book, “What the Plus!” is the missing manual for Google+
Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching)
Social Media Gurus in 2062
How – and why – to protect yourself from Google’s new privacy & search policies
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
Facebook silent as my account and 45,000 others are hacked. 600,000 Facebook logins are compromised daily. What to do if your Facebook account is hacked.
What’s Next Blog’s First Annual Pissoffy Awards
A new and better way to measure Twitter influence
A little rant about social media ethics, inspired by Robert Scoble
Infographic: how the world uses social media
What brands can learn from Airbnb’s reputation management disaster
Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay.
Uh Oh! Facebook blew it again on privacy. So what!
Down Sparky! Self-proclaimed Google+ experts already multiplying like rabbits
Google’s missing link: customer service. It has none.
Google+ mania: most pundits are missing the real point
How Millenials are transforming the way we shop, work, and play: an interview with youth marketing trendspotter Tina Wells.
What happens online in 60 seconds
Another stupid agency Tweet. Another knee-jerk client reaction.
Google adds tools for online reputation management. Social media influence monitoring companies: you’re toast.
Do you really know what Twitter statistics measure? Does anyone? Better take another look!
50% off Likeable U Conference for What’s Next Readers
Top eight reasons your company needs Vanity Mobile Short Codes and/or a StarStar Number
What’s Next Blog Study (Part 2): Many of the Fortune 50 face potential reputation issues on Facebook Community Pages (and you might also)
Will it Blend? Tom Dickson blends Viral Video Awards
Ethics Crisis Blog is baaack! Confess your ethical transgressions *anonymously* (really) and we’ll vote on how bad you are
Recent Big Brand Social Media Kerfuffles: BFD
My one-minute interview with three Facebook reps: will Facebook replace company websites?
Review: Evil Plans by Hugh MacLeod – Buy this Book!
Howard Rheingold on how to keep Mark Zuckerberg from eating your brains
My Social Media Week Presentation on Online Reputation Management
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
How to have a totally freaking amazing corporate blog
Yowsa! Student Jonathan Bray gets a grade of 100% on his paper based on my article, “In Defense of Social Media”
The end of editorial judgement at the NY Observer?
Dear Verizon & Time-Warner – social media’s got your numbers
In Defense of Social Media: it’s not dead, or dying
11 important social media and web monitoring tools marketers should know
Lessons from the 10 most viral brands of 2010
The only two questions you need to ask when you hire a social media agency or consultant
B.L. Ochman’s 2011 Online Marketing Predictions: Semantic Web, Mobile Gurus, and the end of corporate webites
Yahoo! closing (?) Delicious. How to save your bookmarks. Do it now!
B.L. Ochman’s 12 Tenets of Social Media Marketing, Redux
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
Client-Vendor Relationships: real world business examples
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
Facebook Community Pages: corporate reputation nightmares waiting to happen? Claim yours now!
Dr. Jan Gurley’s YouTube video: a simple solution to help cholera victims in Haiti – pass it on please
Some elegant and cheap social media tools you’ll love
Dilbert: New Social Media Manager’s First Day
How to have a totally freaking amazing corporate blog
Target’s Checkered Past – and Present – in Social Media
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Dispelling Four Top Corporate Myths About Social Media
Self-proclaimed social media guru count growth slows: new titles emerge
7 reasons social media won’t work for your company
Dear Zuck: Turnaround is fair play. How do you like it?
Beyond the 3D Internet – a look at what’s next in Interaction
Betty White’s SNL Monologue Hails, and Nails, Facebook
The Stealth Interview (the one that didn’t happen)
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Facebook Privacy Changes – Opportunity or Threat for Brands?
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Google innovations: Mad Useful
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Social & Emerging Media Still Suffer from Slide 29 Syndrome
Coke’s Happiness Campaign Just Keeps Getting Better
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Five Reasons Why Companies Should Not Block Employee Access to Social Networks
Bill & Melinda Gates Foundation Funds ViewChange: an Extraordinary Combination of Technology & Compassion
Justin Bieber a social media case study for the bean counters
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
2010 Social Media Week NYC: My Schedule & Recommended Events
I’m joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Social media: “just modern tools to do something very basic”
Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
B.L. Ochman’s 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
The only two questions you need to ask your prospective social media agency
Marketing Personalization for fun and profit – a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Seven Reasons Your Company Should Be Blogging
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
Three Top Reasons Why Social Media is Still a Tough Sell
10 Things Social Media Can’t Do
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman’s Blogger Outreach Manifesto
Nike Denies Vick Endorsement – But Denial Rings Hollow
Three Top Ways to Damage Your Brand With Social Media
The Top Six Reasons Companies are Still Scared of Social Media
Yes Men Use Social Media to Help Them Pull Off Media Heist with “We’re Screwed” Edition of NY Post
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
From two great minds: a start-up wedding registry and a social media cake
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
Dear Corporations: Nothing Else Matters if Your Customer Service Sucks
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
A What’s Next Blog Social Media Reality Check for CEOs, CFOs, and CMOs
Updated List of Social Media Gurus on Twitter: a Public Service for CMOs, from What’s Next Blog
KISS: The Difference Between Strategy and Tactics – and Why It Matters
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
How to Pick Your Social Media Guru
Lessons from the Amazon and Domino’s Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Top 10 Reasons Your Company Should Not Tweet
What’s the best way to track your brand in social media? Tools to try
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
ExecTweets: Business Model for Twitter?
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Marketers Need to KISS: Keep it strategic silly!
Etiquette 2.0
Jon Stewart Shakes a Fist at Twitter
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Debunking Six Social Media Myths
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
The Doghouse: A Marketing Video That’s Gone Viral and Why
Even in Social Media, Money Can’t Buy You Love
Crowdsourcing: Everything Old is New Again, and Again
Twitterer Following Death of Mainstream Media
Why Big Companies Are So Scared of Social Media: Cornflakes
Social Media Storm Spreads as Motrin Ad Angers Moms
My Social Media Secret
Women Against Sarah Palin Live Webcast
Groundbreaking Twitter Vote Report to Tackle Election Day Voting Problems
What’s The Best Advice You Ever Got?
Ben Walker: “You’re No One If You’re Not on Twitter” is an Online Hit
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
Which Candidate is Winning Online? Hint: Not McCain
How to Market Obama Now: Play the Race Card
Hilarious, the New Hype Word of the Week?
Apple Silence on iPhone Issues Likely to Bite Its Ass
Gmail is Down – Twitter Beats Mainstream Media Again
Twitter for Marketing, Fun, and Profit
How to Make a Video Contest Succeed – or Suck
Social Media Goes to the Dogs
Dear Republicans: Keep Doing What You’re Doing (heh!)
Sadly, T Boone Pickens Use of Social Media Misses the Mark
RocketON: A Virtual World That Travels With You on the Web
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
Two Sites That Terrify Marketers Are the Internet’s Future – and Present
Cellphone Popcorn Video: Clever Murketing Hoax or a Bad Move?
Diva Marketing Asks: What Does Social Media Mean to You?
Twitter Gears Up for Marketing & Business Development
Twitter Downtime Response Demonstrates How Companies Need to Respond Now
A Blog That’s Scary on So Many Levels, Heh
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Online Trend Demands: Say More With Less – Or Else
What Constitutes News Now That Everyone Can Be a Reporter?
Groundswell – Buy it, Read It, Share It!
The SEO Rapper Shows You How Internet Marketing
The Beauty, Secrets and Utility of Twitter for Business
Drinking From the Media Firehose – News is Right Now; the Rest is History
Top Bloggers Essential Research Tools – Mack Collier on How to Keep Ahead of the Information Tsunami
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Oovoo and Other Video Call Sites Are Big Fun – Try Them!
Press Release Distribution Service Butts Heads With Bloggers
How Real People Shop Online Now – They Talk to Strangers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Can Social Media to Change the World? You Bet!
McLovin’s “Declare Yourself” Register to Vote Video Has 600,000 Views
It’s Frozen Pea Friday – Pls Contribute $ to Kick Cancer’s Butt
Crucial Social Media Marketing Eludes Presidential Candidates
Philoctetes Center Roundtable: The Future of Technology
Blog Council Says Feedback Schmeedback
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Social Media is a Mystery in India, But Not for Long
Study: Social Networks Support WOM. Doh!
LOLCat’s Feline Point of View on Election 2008
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It
Facebook Pushes Social Advertising as a Way to Reach “Fan-sumers”
Web 2.0 Dead? Don’t Be Silly! It’s Just Starting
Creating Community Sells Music for Red Grape Records
How to Write Kickass Twitter Posts
Let’s Get the Online Community Together to Help Our Troops Until They Can Come Home
What Marketers Need to Know About Twitter
Lit Literacy Aims to Use Social Media to Raise $1 Million in 4 Weeks
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Latent Lava – Like a Hyperactive Subservient Chicken 4.0 – is Here to Fight Terrorism in a Very Cool Way, and You Can Be One of the Actors
It’s Conversation, Not Friendship That Social Networks Are Changing
Slow Moving PR Department Could Cause Whole Foods More Harm
Newbie’s Guide to Twitter
Would You “Friend” a Fake Frog on Facebook? Four in 10 Did
Reports of Blogging’s Death Are Greatly Exaggerated
North Shore Animal League’s Online Marketing Campaign for Bradley the Lab is Top Breed
Ad Age Launches Weekly Power 150 Blog Rankings
Will Social Media Dumb Down the Online Revolution?
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Second Life Bashing In Full Gear – But the Bashers Are Missing the Point
Do Social Networks Have Any Real Value?
I Can Has Chezeburger – A Lesson for Marketers
Taco Bell Contest for User Generated Ad is Sure to Bite Them
Live Earth Promoted With Twitter Community
Businessweek Charts Social Media Participation by Age Group
Is No Comment The Right Response to User Created Campaign Videos?
33 Social Networks – From Dog Lovers to People Who Like to Dress Paper Dolls Like Celebrities
In The Motherhood Webisodes Develop Robust Community
United Dog, Social Network for Dogs, Launches and Signs 2,000 Members in a Week
You Looked Better on MySpace
Here’s Why Facebook Turned Down Yahoo’s $1Billion Takeover Bid
Guy Kawasaki to Launch Twitter/Digg Hybrid “Truemors”
Readers’ Top 100 Influencer List is Very Different From Time’s Top 100
Project Open Letter Gains Speed As 1,100+ Second Life Residents Request Fixes for Tech Issues
Why I Heart Twitter More Each Day
Who Hearts Twitter?
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Adrants Launches Adgabber Social Network
Yet More Reasons Why Twitter Rocks
Starbucks’ Expedition for Change Launches With Gather.com Cross-Promotion
Eric Kintz: Marketers Flopping in Second Life
YouTube Guru Channel Includes Legends in Their Own Minds, and Some Talent Too
Agester, a New Twist On Internet Dating, and Ageism
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Is Twitter a Fad? Is George Bush Stupid?
Network2′s Video Contest Gets New Media Wrong
Cheater Caught in Online Contest?
Wikipedia Says It Will Check Credendtials of Posters. But How? And Why?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Karen Quinn: MySpace Founder “No Friend of Mine”
How to Save a Laptop From Liquid Damage
JetBlue CEO David Neeleman Uses YouTube to Promise Brighter Skies Ahead
Hugh Macleod Proves That Love Really Is All There Is
Social Media From Obama and Clinton: The Real Thing or Just Marketing Ploys?
Anna Nicole Smith Entry in Karen Quinn’s Wife in the Fast Lane Contest Sparks Controversy
PSFK Trends & Insights Conference Set for March 6th in New York
An Entry From Astronaut Stalker in Karen Quinn Contest?
Blog Ads for Author Karen Quinn’s Contest Develop a Following
Reasons Not to Bet on Second Life
B.L. Ochman’s 12 Tenets of Social Media Marketing
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter Attracting Entertainment and Business
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Twitter: the Latest Addictive Social Media Tool
Daytipper Pays $3 Each for Peer-Rated Tips
Political Satire Alive and Well on YouTube
Wal-Mart Featured in Scores of YouTube Videos
Buns & Chou Chou Busted by YouTube and Oprah
Greenpeace Seeks Ideas for Saving the Whales
Share Your Look, or Copy Someone Else’s
Big Brands in Second Life Attracting Few – If Any – Visitors
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Second Life Marketing Chief: Few Metaverse Brands Make Money
Two Ways to Learn More About Second Life
Go Get Elfed
Social Media Marches Onward – Put on Your Headphones If You’re at Work
Quintura, a New Search Engine That Leaves the Big Guys in the Dust
Top 10 2006 Most Viewed YouTube Videos: Not Rocket Science
Will Social Bookmarking Be Overtaken by Power Users?
Is It OK to Use Social Network to Sell Products?
Cisco’s Human Network: Not Just Jargon
Second Life Produces Its First Millionaire
How Long Til Second Life Sells to the Highest Bidder? My Bet is Three Weeks. What’s Yours?
Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality
Kirkpatrick: Second Life is NOT Over-Hyped
Why Big Companies Are Bombing in Second Life
The First Blog Post? Dec. 1941
Bazooka Joe Contest Scores in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices

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