I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Search Engine Marketing Archives

Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
What Google’s race to perfect the semantic web means to brands (and you)
How – and why – to protect yourself from Google’s new privacy & search policies
Google+ mania: most pundits are missing the real point
Google adds tools for online reputation management. Social media influence monitoring companies: you’re toast.
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Google innovations: Mad Useful
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
BoingBoing Reader: “Google Maps Is Spying on My Cat”
Google Launches Hot Trends, Revolutionizing Search Queries
Habitaquo Baby! David v Goliath Habitaquo
Google Traducción of Mi Top 10 Habitaquo Poste
Por qué es la mayoría de Habitaquo Technorati etiqueta buscada?
We’re in the Google Top 10 for “Habitaquo”
Yahoo! Up to Dirty Tricks in Browser Wars?
Second Life Marketing Chief: Few Metaverse Brands Make Money
Quintura, a New Search Engine That Leaves the Big Guys in the Dust
Will Social Bookmarking Be Overtaken by Power Users?
Google Pays $900 Million to Continue to Be Search Engine for MySpace
Agency.com Uses YouTube to Pitch New Account
Is the Google Trademark at Risk of Too Much Success?
Google’s Not Better Than Ask.com, It’s Just More Popular
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Top Google Results on “Chevy Tahoe” Net Negative Ads
Does Google Penalize Oxford English Spellings?
Boring Headlines? They’re Written for Google
Congoo Search Engine’s Firefox Launch Delayed
Google Launches Google Finance. Look Out Hoovers!
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Major League Baseball’s Player Blog is a Winner
Search Engine Strategies New York 2006 Tsotchkes Lackluster — Like Most Exhibitors
Search Engine Strategies New York Conference Report Tomorrow
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
What’s Next: Ask Jeeves Butler Sent to Web 1.0 Pasture
Bloggoggle Beta Searches Bloggers by Category or Profession
Search Engine Watch: How to Pitch Bloggers for Better SEO
Who Says Blogs Don’t Make Money?
Yahoo Gives Up on Search, Concentrates in Web 2.0
When, Oh When, Will Someone Do a Blog Search Engine Right?
The Best Blog Search Engines
Google Confirms High Demand is Delaying Analytics Reporting
Yahoo! Video Search Demonstrates Increasing Role of Video Programming
Blog Battle of Search Titans Escalates
Lockergnome Releases Gada.Be Metasearch Service
Google Launches Category Killer Blog Search Beta
Technorati’s Buggy Blog Search Beta Stinks
Reality Check: Lowest Common Denominator Still Rules the Internet
New (Gratis) Wordtracker Keyword Research Guide Features Nine Search Experts’ Advice
Successful Blogger Interview: Stephan Spencer on How to Build Blog Audiences
Report: Search Results Hurt Companies — Blogs Help Them Fight Back
Google Search Gets Up Close and Personal
Mark Glaser OJR Article Covers Dirty Tricks of SEO
My Response to Flap About My Search Engine Report
Search Engine Watch: Organic Search Still Rules
Search Engine Strategies New York Earns $3 Million
Search Engine Strategies Conference Tsotchke Report – Slim Pickings
Search Engine Strategies New York Conference, Day One

Join the mailing list



Straight Talk About Social Media

blog advertising



B.L.'s flickr photos
Find us on Google+