I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

RSS Archives

How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
What Marketers Need to Know About Twitter
How Companies Are Using RSS
Ike Pigott Launches a Brilliant RSS Tool for Non-Profits
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
Cool New RSS Tool from Google. But RSS Still Mystifies Most People
Feed2Podcast Makes Your RSS Feed a Podcast
Google, Continuing Plan for World Domination, Brings RSS to the Masses
Nielsen/NetRatings: 11 Percent of Blog Readers Personalize Content with RSS Feeds
Pheedo: RSS Getting More Mainstream
All About Aggregators and RSS Search
Successful Blogger Interview: Stephan Spencer on How to Build Blog Audiences
Hugh Macleod Explains RSS the Best
NY Times: Major Advertisers Looking at RSS Feeds
A Simple Explanation of What RSS in Longhorn Means to Non-Geeks
Gallup Offers RSS Feeds Requiring Subscription for Full Content
A Modest Proposal About Full vs Partial RSS Feeds
Adrants Says Marketing Sherpa Doesn’t Get RSS
Review: eMarketer’s $695, 15-Page, “Blogging for Business” Report
RSS and Media Relations: Is There Still a Role for Publicists?
IAOC Blog Runs Week-Long RSS Seminar for Marketers

Join the mailing list



Straight Talk About Social Media

blog advertising



B.L.'s flickr photos
Find us on Google+