I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Reality Marketing Archives

Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Top Three reasons GooglePlus should not be compared to Facebook
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Degage Ministries: creating a market for something to believe in
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Dear Google: You played your new terms of service announcement all wrong
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Astra Bottle Theater: having fun cleaning up Hamburg’s red light district
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media: Password Pills Make Your Whole Body the Password
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Lone Signal lets you send a text message to space to try to reach extraterrestrials
Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Beyond Social Media Show’s Google Plus Hangout, Episode One
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
Join My Webinar: “Why Google+ Matters to Your Business & How to Use it Wisely” – May 9, 4 PM EDT
What Google’s race to perfect the semantic web means to brands (and you)
A very personal response to Hyundai’s “Pipe Job” – the most disgusting car ad EVER
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
Technorati 2013 Digital Influence Report: Is Blogging Dead? Hell No!
QR Codes are history. Paper’s gone digital!
From “Beyond Social Media Show”: Six shiny new objects you can use
Book Review: Complete Beginner’s Guide to Building a Website or Blog with WordPress
15 Marketing Buzzwords to Stop Using
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
How Beyonce’s publicist made a not so bad situation worse
What you give Facebook and its advertisers when you enter a contest
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
BL Ochman Word Cloud: a visual representation of my career in digital strategy and emerging media marketing
It’s time for brands to abandon the easily pranked “Tell us why you love us” contest
Google’s Zeitgeist 2012
Lego: a company that doesn’t have to force customers to Like them on Facebook
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
Dear Dog.com: Here are the top three reasons why forcing Facebook “Likes” is a bad – and prohibited – idea
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Political protests go viral in Amazon product reviews. How should brands respond?
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Exclusive: Cheating accusations made in Chase Community Giving Contest. AGAIN.
Study of top 100 e-commerce checkouts shows 82% have usability issues
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
RomneyRyan.com spoofs Romney’s tax returns with fake site by 26 year-old New Yorker
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
The myth of viral video: some dirty secrets
“Eternally Gluten-Free,” cookbook by 7th grader Dominick Cura, author, blogger & video producer
Social media still suffers from Slide 29 syndrome
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear GM: Don’t Blame Facebook for your social media problems
Why You Can’t Make Marketing Go Viral, Redux
Terra marketing goes to the dogs as owners swap poop for wifi
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
Guy Kawasaki’s new e-book, “What the Plus!” is the missing manual for Google+
McDonald’s, NYPD Punked by YES Men “Three Strikes, You’re In” Spoof Campaign
Three much better ways to spend money than Super Bowl ads
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
Facebook silent as my account and 45,000 others are hacked. 600,000 Facebook logins are compromised daily. What to do if your Facebook account is hacked.
Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!
Nine very good tools for monitoring your brand in social media
A new and better way to measure Twitter influence
iPhone 4S’ Siri is xenophobic and she can’t sing
What brands can learn from Airbnb’s reputation management disaster
Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay.
Down Sparky! Self-proclaimed Google+ experts already multiplying like rabbits
Google’s missing link: customer service. It has none.
Google+ mania: most pundits are missing the real point
How Millenials are transforming the way we shop, work, and play: an interview with youth marketing trendspotter Tina Wells.
gapingvoid advertising advice :>)
What happens online in 60 seconds
Another stupid agency Tweet. Another knee-jerk client reaction.
Disturbing trend: big brands pimping Facebook “Likes”
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Ethics Crisis Blog is baaack! Confess your ethical transgressions *anonymously* (really) and we’ll vote on how bad you are
What’s Next Blog study: Why are 56% of the Fortune 50 still hiding their social media presence?
Recent Big Brand Social Media Kerfuffles: BFD
Three smart uses of QR Codes. And one really dumb campaign from JetBlue
Review: Guy Kawasaki’s Enchantment – beyond persuasion to changing hearts and minds
Dear CMOs and Bean Counters: please watch this video daily
My one-minute interview with three Facebook reps: will Facebook replace company websites?
Review: Evil Plans by Hugh MacLeod – Buy this Book!
My Social Media Week Presentation on Online Reputation Management
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
How to have a totally freaking amazing corporate blog
Yowsa! Student Jonathan Bray gets a grade of 100% on his paper based on my article, “In Defense of Social Media”
Object lessons for marketers by remarkable artist Terry Border’s Bent Objects
CVS_Cares on Twitter: one of the Internet’s silliest moves. Perhaps ever.
Dear Verizon & Time-Warner – social media’s got your numbers
Taco Bell tells us where the beef is – does it make you hungry for Taco Bell?
11 important social media and web monitoring tools marketers should know
The only two questions you need to ask when you hire a social media agency or consultant
Yahoo! closing (?) Delicious. How to save your bookmarks. Do it now!
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
Facebook Community Pages: corporate reputation nightmares waiting to happen? Claim yours now!
With Olbermann suspension, journalistic objectivity, always an illusion, bites the dust
A Must-See Phenomenal 2-D Mobile Code Campaign for Indie Music
New report on “The State of Mobile Communications” says be mobile or be dust
How to have a totally freaking amazing corporate blog
Old Spice: a brilliant tactic whose strategy (and scent) reeks
Burger King Miracle Bun lands on eBay. Crispin+Porter, I Love You
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Dispelling Four Top Corporate Myths About Social Media
B.L. Ochman’s Internet Writing Manifesto
Why you can’t make marketing go viral
7 reasons social media won’t work for your company
Dear Zuck: Turnaround is fair play. How do you like it?
Beyond the 3D Internet – a look at what’s next in Interaction
Facebook Privacy Changes – Opportunity or Threat for Brands?
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Social & Emerging Media Still Suffer from Slide 29 Syndrome
Coke’s Happiness Campaign Just Keeps Getting Better
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
Thistle Farms: Marketing With Hope, Love & Social Media
Six Reasons Big Companies Aren’t Creative & Six Ways to Foster Creativity
I’m joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
SNL iPhone Joke Takes Pot Shot at AT&T Network Woes
The only two questions you need to ask your prospective social media agency
Marketing Personalization for fun and profit – a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Three Top Reasons Why Social Media is Still a Tough Sell
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
What’s Next Blog Interview: Suzanne Lowe on how to keep corporate silos from impeding success. Just move past them!
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman’s Blogger Outreach Manifesto
The Top Six Reasons Companies are Still Scared of Social Media
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
Debunking Five Myths About Blog Advertising
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
A What’s Next Blog Social Media Reality Check for CEOs, CFOs, and CMOs
A Social Media Reality Check from the C-Suite
PR People Please Take This Quiz Before Pitching Another Blogger
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Brilliant Video from BestBuy CMO Barry Judge: The Future is Digital
How to Pick Your Social Media Guru
Globalization and the Internet Age: what does it all mean?
Lessons from the Amazon and Domino’s Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Prickly Porcupine With a Light Touch, and YouTube Save the Day for New York’s Zoos, Aquariums & Botanical Gardens (for now)
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Marketers Need to KISS: Keep it strategic silly!
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Debunking Six Social Media Myths
How to Convert Your TV to Digital – A Reality Check for Marketers
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
WowOWow Finds Out That Girls Do Want to Have Fun
How to Market Obama Now: Play the Race Card
B2B BtoB: Don’t Worry About the Numbers -I’m Misquoted in a Stealth Interview
How to Make a Video Contest Succeed – or Suck
Is Your Company Missing the Simplest Ways to Promote Your Website?
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Groundswell – Buy it, Read It, Share It!
Press Release Distribution Service Butts Heads With Bloggers
Subway v Quiznos – Nobody Wins in User Generated Content War
Crucial Social Media Marketing Eludes Presidential Candidates
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
Blog Council Says Feedback Schmeedback
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It
What Marketers Need to Know About Twitter
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way Baby!
Is No Comment The Right Response to User Created Campaign Videos?
Hardvard Business Review: We Googled You
The Myth of Not Cultivating Bloggers
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks’ Expedition for Change Launches With Gather.com Cross-Promotion
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Is Twitter a Fad? Like Blogging? Ha Ha!
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Hugh Macleod Proves That Love Really Is All There Is
The Wall Street Journal Still Doesn’t Get Blogging
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter: the Latest Addictive Social Media Tool
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Second Life Marketing Chief: Few Metaverse Brands Make Money
Two Ways to Learn More About Second Life
Go Get Elfed
“Hey B.L.: What Do You Actually Do?”
The Value of Canned Ham
Second Life Produces Its First Millionaire
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Can Internet Talents Rescue TV Networks From Idiotic Reality Shows?
Resident Uproar Leads to Delay in Second Life Land Prices
Book Publishers Exploring Second Life
Richard Edelman Defends Wal-Mart Flogs
Throw Edelman Out of WOMMA!
Real Life is the Latest Thing in Second Life
Second Life Economy “Larger Than Some Countries”
Doing a Viral Campaign Right Ain’t Cheap, or Easy
Video Contests: Can All These Dogs Hunt?
PSFK Interview with B.L. Ochman
Furor Over New Facebook Features is Ridiculous
BW podcast on personal brand-building ignores blogs – and podcasts
A Perfect Example of How Not To Do PR
Social Media Sites Make Creating Contests Simple and Cheap(er)
Temperature in Second Life: Hot, Hot Hot
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
Mel Gibson DUI YouTube Mashups Abound: Do Studios Care?
Fresh Direct One-Click Recipes Make a Great Site Even Better
Why Pay Attention to Social Media? Because Companies Have No Choice
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
BBC to Launch Customer-Created Stations
Cadbury Goes for Total Message Control in Product Recall
Dan Rather to Join Mark Cuban’s HD Net. Eat Your Heart Out CBS. You Blew It.
Dutch World Cup Fans Forced to Watch in Their Underpants; Budweiser Blamed
Promo for Canadian College of English Rocks
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Companies Need to Monitor Foreign Language Blogs — Or Else
My New Blog, Ethics Crisis, Launches Today
Yecch! Folger’s Coffee Made From Sewer Water
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
What’s Next Blog: Reality Marketing and Chocolate
What’s Next: Marketing Reality
What’s Next Blog: Reality Marketing

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