I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Press Release From Hell Archives

Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Dear PR People: Please take this quiz before you send out another press release or email pitch
PR People of Earth – get a clue
I really didn’t want to write another post about lame PR pitches, but….
PR People Please Take This Quiz Before Pitching Another Blogger
PR Pitch from Hell: The Dumbest PR Mistake Ever?
Bad Pitch Day – Why Me, Lord
This Press Release Sucks. Re-write It to Win a Seth Godin Action Figure
This is the World’s Worst PR Pitch
Dear Flak: This Pitch Sucks
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
PR Pitch From Hell – Flacks: White Space is Your Friend!
Dear PR People: Please Do Not Blather
Forget Press Releases – You Tube Videos Are the Way to Distribute News
A Perfect Example of How Not To Do PR
PR Pitch from Hell
It’s a Banner Day for Bogus Press Releases and Studies of the Obvious
PRSA Issue Pork-Barrel Press Release and Letter to FCC
Publicist Asks Rubel to Take Down Post. He Says No (Of Course)
Two Terrible New Ways to Use Press Releases
Sprint Flak’s PR Pitch from Hell – A New PR Low
First 2006 PR Pitch From Hell, a Mere 1181 Words
World’s Worst Press Release?
Why Nobody Loves PR People. Sigh
Press Release From Hell: Let’s Ban the 695-Word Press Release
Jeremy Zawodny’s Ridiculous PR Proposal
Press Release From Hell and Lousy Reporting It Generated
Why Blogs Won’t Replace Press Releases – or Publicists
Ketchum PR Starts Ketchum Ideas Blog and Boy Is It Lame!
Ketchum Public Relations — Which Has No Blog or RSS Feed — Launches Blog Practice
Gallup Offers RSS Feeds Requiring Subscription for Full Content
Bloglines Tracking Half a Billion Blog Posts
Why Do Companies Fail to Integrate Marketing Efforts? Betty Crocker Blows It
Press Releases From Hell and How to Fix Them
Press Release From Hell and How to Fix It
Set Godin Cites Incredible Press Release From Hell
eBay Issues Press Release From Hell About New Agency Hire
What Counts Launches BlogUnit Content Management Appliance
INC Online Touts a Press Release From Hell as Great Writing. Wrong!
Press release From Hell: Christmas Blogging Awards
Wikipedia Founders Launch Wikinews Site
Another Press Release From Hell via PRWeb
DumbAss Use of a Blog Award to Abs Blog
Press Release From Hell Announces a Blog Being Used As an Online Press Room fior Female Testosterone
Hello Press Release From Hell
Vapid Quote in Subaru Release Picked Up By Lazy Journos
Eclipse Solar Gear: Great Products, A Press Release From Hell

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