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WooooooHoooooo! You can’t see me, but I’m dancing a little jig right now. Beginning this Saturday morning, the Washington Post reports, President-elect Obama’s weekly address will run on YouTube as well as on radio – yet another historic new media first.
The video will also be available on the extraordinary Change.gov, where transition co-chairman Valerie Jarrett released a two-minute video yesterday to summarize the goings-on in the past week.
Heralding a new level of communication between the White House and the public, the YouTube channel is the Internet-era version of President Franklin Roosevelt’s famous “fireside chats” between 1933 and 1944. During the campaign, Obama’s team uploaded more than 1800 videos which have been viewed over 110 million times.
Corporations: Wake Up!
All this is happening when really major corporations, and many so-called professional communicators still have no idea what social media is, let alone what it means. Besides leading us through the end of an error, President Obama’s example will hopefully encourage corporate America to jump into the online age in a meaningful way.