I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

PR Cluelessness Archives

Nutella goes nuts – sends Cease & Desist to its biggest fan
How Beyonce’s publicist made a not so bad situation worse
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear GM: Don’t Blame Facebook for your social media problems
Top 8 ways to stop pissing off (and losing) your customers
Another stupid agency Tweet. Another knee-jerk client reaction.
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Target’s Checkered Past – and Present – in Social Media
Dear Zuck: Turnaround is fair play. How do you like it?
PR People of Earth – get a clue
B.L. Ochman’s Blogger Outreach Manifesto
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
PR Pitch from Hell: The Dumbest PR Mistake Ever?
Etiquette 2.0
My Favorite Thing a PR Person Ever Told Me
PR Industry Leaders Put Their Feet in Their Mouths at Critical Issues Forum
The Formula for Successful Viral Campaigns. Not!
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
BusinessWeek Forays Into Social Media Signal Publishing’s Future
This is the World’s Worst PR Pitch
Dear Flak: This Pitch Sucks
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
PR People Please Take This Quiz Before Sending Another Pitch or Press Release
The Myth of Not Cultivating Bloggers
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
Windows Fanatics: Vista Wow! Does Not Start Now
Bulldog Reporter: Finger Not on the Pulse

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