In December, word of mouth marketing company BzzAgent got $13.8 million in VC financing. They’ve started a blog, 90 Days of BzzAgent, written by organizational communications expert John Butman about how they’re spending that money. Interesting idea, but it’s turning out to be more of a “Tuesday we ate tuna fish for lunch” chronicle than the promised incisive insider’s look in real time. Too bad, because it was a good idea.
BzzAgent’s Blah Blog About Spending $13.8 Million in VC Cash