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Eric Schwartzman’s Spinfluencer has an On The Record podcast interview with me discussing the Up Your Budget Treasure Hunt marketing campaign I created for Budget Car Rental; corporate blogging as a tool for marketing; and the fate of the traditional press release in the age of new media.
We discuss:
– why I have talked so many clients out of blogging,
– why blog advertising is a great opportunity,
– how to use blogs for entertaining marketing
– the challenges companies face when bloggers write about them;
– and how companies can learn to blog.

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