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Young people largely drove the early stages of Internet growth in the U.S. But, ClickZ Stats reports, in the last four years, most new growth in Web adoption came from people aged 55 and up, according to a survey conducted by International Demographics.
“When you consider the huge purchasing power of this group, which continues to buy everything, including the most expensive products, there is a huge opportunity for e-commerce and e-marketing,” says International Demographics president Robert Jordan