I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Peer-to-peer Archives

Political protests go viral in Amazon product reviews. How should brands respond?
Dear GM: Don’t Blame Facebook for your social media problems
How Blogging Changed My Life for the Better
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
Dr. Jan Gurley’s YouTube video: a simple solution to help cholera victims in Haiti – pass it on please
Self-proclaimed social media guru count growth slows: new titles emerge
Dear Zuck: Turnaround is fair play. How do you like it?
Betty White’s SNL Monologue Hails, and Nails, Facebook
Facebook Privacy Changes – Opportunity or Threat for Brands?
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Google innovations: Mad Useful
Coke’s Happiness Campaign Just Keeps Getting Better
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Five Reasons Why Companies Should Not Block Employee Access to Social Networks
Justin Bieber a social media case study for the bean counters
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Social media: “just modern tools to do something very basic”
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman’s Blogger Outreach Manifesto
Three Top Ways to Damage Your Brand With Social Media
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
From two great minds: a start-up wedding registry and a social media cake
Dear Corporations: Nothing Else Matters if Your Customer Service Sucks
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
ExecTweets: Business Model for Twitter?
Marketers Need to KISS: Keep it strategic silly!
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Twitter is Organizing Force for Global Clean Water Charity Event
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
Crowdsourcing: Everything Old is New Again, and Again
Why Big Companies Are So Scared of Social Media: Cornflakes
Social Media Storm Spreads as Motrin Ad Angers Moms
My Social Media Secret
Women Against Sarah Palin Live Webcast
Ben Walker: “You’re No One If You’re Not on Twitter” is an Online Hit
Twitter for Marketing, Fun, and Profit
Two Sites That Terrify Marketers Are the Internet’s Future – and Present
What Constitutes News Now That Everyone Can Be a Reporter?
Drinking From the Media Firehose – News is Right Now; the Rest is History
Oovoo and Other Video Call Sites Are Big Fun – Try Them!
How Real People Shop Online Now – They Talk to Strangers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Can Social Media to Change the World? You Bet!
Crucial Social Media Marketing Eludes Presidential Candidates
Today is Frozen Pea Friday – Social Media Unites Against Breast Cancer in Honor of Susan Reynolds
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Social Media is a Mystery in India, But Not for Long
Study: Social Networks Support WOM. Doh!
LOLCat’s Feline Point of View on Election 2008
Web 2.0 Dead? Don’t Be Silly! It’s Just Starting
What Marketers Need to Know About Twitter
Lit Literacy Aims to Use Social Media to Raise $1 Million in 4 Weeks
Slow Moving PR Department Could Cause Whole Foods More Harm
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Second Life Bashing In Full Gear – But the Bashers Are Missing the Point
Is No Comment The Right Response to User Created Campaign Videos?
In The Motherhood Webisodes Develop Robust Community
Here’s Why Facebook Turned Down Yahoo’s $1Billion Takeover Bid
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Eric Kintz: Marketers Flopping in Second Life
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Cheater Caught in Online Contest?
Hugh Macleod Proves That Love Really Is All There Is
B.L. Ochman’s 12 Tenets of Social Media Marketing
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter: the Latest Addictive Social Media Tool
Daytipper Pays $3 Each for Peer-Rated Tips
iVillage Second Life Tour Descends Into Chaos
Second Life Marketing Chief: Few Metaverse Brands Make Money
Go Get Elfed
Quintura, a New Search Engine That Leaves the Big Guys in the Dust
Will Social Bookmarking Be Overtaken by Power Users?
Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality
Kirkpatrick: Second Life is NOT Over-Hyped
Why Big Companies Are Bombing in Second Life
How Web 2.0 Are You?

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