I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Saturday, May 25, 2019

Video Interview: J.D. Lasica on Strategy & Tactics That Made “Biohack” #1 on Amazon

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In this video interview, author and entrepreneur J.D. Lasica and I discuss the strategies and tactics that helped make his new Indie-published cyber thriller, “Biohack,” Number One on Amazon in less than 30 days.

“Biohack” is a near future, high-tech, conspiracy thriller with a female protagonist named Kaden Baker. Its highly compelling story weaves the all-too-possible series of events that could quite believably become our new reality.

How to make a book #1 on Amazon

What’s it take to turn a new fiction book into a Number One Amazon best-seller in 28 days? Hint: it’s a lot of hard work!

In addition to a gripping story, says Lasica, you need a great cover, a compelling title, the right description, proper metatags and categories, a superb social strategy, a great launch team, and a lot of hard work.

“Biohack is the Dan Brown-meets-Lara Croft-meets-Michael Crichton thriller we’ve been waiting for.”
– Saul Tanpepper, author of the thriller/sci-fi series Gameland

NOTE: I have time stamped the video. When you watch it on YouTube, you can click on any time in brackets, (i.e. [0:20] to go directly to that segment of the video. I also have included links to all of the services J.D. so generously shared.



B.L. video interviews with authors and experts
Video Interview: B.L. Ochman & Mitch Joel Discuss the Growth & Future of Podcasting

BL Ochman | July 18, 2018 | Permanent Link | Comments (0) | TrackBack (0)

Four Ways Interview Videos Can Help Authors Get Media Coverage

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By B.L. Ochman @whatsnext

Writing and getting a book published is a huge accomplishment. Congratulations!

Building sales for your book is your next – enormous – challenge. You need publicity. You want editors and producers to want to interview you.

But before reporters and producers waste time on an interviewing an author they want to know she’ll sound smart. They can find that out quickly if your site and media kit include a two to three-minute video interview.

Reporters Love Videos

Microphones of reporters interviewing authorLeslie Mann, who writes feature stories for publications including the Chicago Tribune and its Tronc-owned sister papers, says she will often go to a trade association to find an informed source. “When a journalist gets broadcast clips for sources, woo-hoo, she would figure she’s hit the jackpot! Otherwise, sure, the source may know her stuff and have creds, but may be tongue-tied in front of a camera.”

Editors and producers want to know you can sound smart before they waste time interviewing you. They need to know that you’ll be articulate and interesting, rather than tongue-tied, umming and ahhing, overly self-promotional or, worse yet, boring. Short video interviews can quickly demonstrate that you’re a good subject.

Four Ways Short Videos Can Help You Get Interviews

Your interview videos should be under five minutes, and two to three minutes is better. Here’s how video can help:

  • Demonstrate to reporters and producers that you will be a good interview subject or guest.
  • Hugely expand your online footprint so you’re easier to find.
  • Improve SEO and drive traffic to your site because Google search favors short informational videos. YouTube is the only social media network that is also a search engine.
  • Help your Amazon Author and Goodreads pages stand out to editors and readers.

The video interview advantage

That’s why your website, blog and social streams should include a short video interview that showcases how engaging you can be as a guest. In fact, nothing will get you more attention (besides a segment on Ellen!) than a well-produced video interview.

Important: Your video shouldn’t be a sales pitch. Instead, it should demonstrate your expertise in your subject. Don’t worry: journalists will mention that you’re an author and name your book. If you’re lucky enough to get on a talk show, the host is even likely to hold up your book for the audience.

Engaging and informative, short video interviews also make journalists more likely to find your content when they search for sources. That’s because Google search favors short, informational content like video interviews. As Deepasha Kakkar notes in Search Engine Watch, videos “convey emotions, actions and can explain concepts and idea very easily. No wonder videos have 41% higher click-through rate than plain text, and high conversion rates and ROI on top of that.”

Videos also:

  • Increases the time people spend on your content, giving your message more time to be heard. Fifty-five percent of people spend less than 15 seconds on a web page. But 55 percent of people watch online video every day and 65 percent of people watch at least 3/4 of a video.
  • Increases conversions by as much as 80%, which in turn can increase book sales.
  • Increases visitors’ trust in your services, making potential clients more likely to reach out to you and more likely to link to your site or re-post your video to their social networks
  • Give you a platform for answering readers’ questions.

Here are two recent videos I’ve produced for authors. Let’s talk about making one for you.

BL Ochman | July 2, 2018 | Permanent Link | Comments (2) | TrackBack (0)

Video Interview: B.L. Ochman & Mitch Joel Discuss the Growth & Future of Podcasting

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By B.L. Ochman @whatsnext

Mitch Joel, “Six Pixels of Separation” author and podcaster and I discuss the growth of podcasting; who should and shouldn’t podcast; what makes a great podcast; what equipment you need to podcast; what makes brand podcasts effective, and much, much more.

What makes a podcast great?

There are some core passions that create the dynamics, Joel said. These include guests and a theme that is sustainable over time. For his “Six Pixels of Separation” podcast, Joel wants people to feel like they pulled up a chair in a cafe as he was speaking to someone in an area he is very curious about.

Content has to rule, we agree, and podcasts need a compelling host. Being an expert and being a good speaker or host are not always the same thing.

The video is time stamped. Click on a time in brackets i.e [0:22] to jump directly to that segment of the podcast.


Mitch Joel, Author, Podcaster,Six Pixels of SeparationPodcast – Six Pixels of Separation Podcast – Marketing and Communications Insights
Books – Six Pixels of Separation: Everyone is Connected.
Control, Alt, Delete: Reboot Your Business, Reboot Your Life
Website – Mitch Joel
Twitter – @MitchJoel


B.L. Ochman, Producer, Co-Host, Beyond Social Media ShowPodcast – Beyond Social Media Show
Website – B.L. Ochman
Blog – What’s Next Blog
Twitter – @whatsnext

BL Ochman | June 28, 2018 | Permanent Link | Comments (0) | TrackBack (0)

Typography? What’s That? Aesthetics!? Who Cares? Graphic Designers? Who Needs Em!

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By B.L. Ochman @whatsnext

Typography? Huh?

Are you are old enough to know what typography was?

A long, long time ago, back in the early 1980s, before the scourge of desktop publishing made everyone a “designer”, typography was integral to the aesthetic of graphic design.

Then, to the horror of those who care about design, programmers became designers and the graphic arts went to hell. And typography went down the tubes with it. Sigh.

Box of moveable type - typography

BL Ochman | June 25, 2018 | Permanent Link | Comments (0) | TrackBack (0)

Author Interview: Trina Paulus, Author of “Hope for the Flowers”

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By B.L. Ochman @whatsnext

“Hope for the Flowers” has been around for 50 years. Its message of hope and transformation is exactly what we need right now.

I had the great pleasure of interviewing “Hope for the Flowers” author Trina Paulus, explaining how her allegory of transformation came to be. Read to children for 50 years, it’s also a profound, multi-layered parable for teens and adults. Once you read the book, you are unlikely to ever forget it.

“Hope for the Flowers” tells the story of two caterpillars, Stripe and Yellow, seeking the best way to live their lives. It tells of their search for life’s purpose through striving, longing, loving and letting go.

Hope for the Flowers: Trust in Change?

Along the way, they join tens of thousands of caterpillars fervently struggling to reach the top of an endless column. Should they climb over others to reach the unseeable “top of the pile?”

Or should they let go of what they can see to trust there is something beautiful beyond?

Paulus, at 86, is an idealist and activist, and she is hard at work on two sequels to “Hope for the Flowers.”

Celebrating its 50th anniversary, Hope for the Flowers has been translated into Spanish, Dutch, German, Brazilian Portuguese, Korean, Russian, Chinese, Japanese, Thai and Persian

Hope for the Flowers by Trina PaulusHope for the Flowers, by Trina Pauls[/caption][Hope for the Flowers, on Amazon and at your local bookstore, by Trina Paulus. Published by Paulist Press, 1973, ISBN: 978-0809117543, 160 pages.]

BL Ochman | June 21, 2018 | Permanent Link | Comments (0) | TrackBack (0)

Gum Chewing Controls Tic Tac’s New Snapchat Lens Video Game

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By B.L. Ochman @whatsnext

For as long as video games have been around, game designers have been creating new ways to control them. These include the keyboard, the joystick, the mouse, the console controller, platforms controlled by dancing, and gyroscopic controls built into smartphones.

Tic Tac – which I became a fan of when they denounced Donald Trump saying he used TicTacs before molesting women – just launched their first chewing gum. Chewing it controls two new video games.

Chew and Play
Tic Tac’s “Chew and Play” games are available through Snapchat Lenses. They’re named for the two flavors of gum.

In “Spearmint Jungle,” each time you chew, you can propel a little-man from vine to vine over hazards like crocodiles. You can help a skier leap obstacles in “Cool Watermelon Water Ski.” TBWA/Chiat/Day New York created the games.

BL Ochman | June 15, 2018 | Permanent Link | Comments (0) | TrackBack (0)

B.L. Ochman Author Interview: Why Is There So Much Bullshit in Business Writing?

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By B.L. Ochman

Josh Bernoff, author of Writing Without Bullshit, says fear of saying what you mean accounts for most of the BS in business writing.

Josh’s top three tips for BS-free writing

  • Write shorter
  • Get to the point quickly
  • Get rid of three kinds of toxic prose
  • You’ll find many more tips about banishing BS from your writing on Josh’s website.

    And here is Howard Rheingold’s often updated list of Crap Detection Resources.

BL Ochman | May 25, 2018 | Permanent Link | Comments (0) | TrackBack (0)

One of the Great PR Hoaxes of All Time – That You Never Heard Of

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By B.L. Ochman

This is an important interview in this new era of fake news. The Nantucket Sea Monster – a Fake News Story, by Darcy Pattison, tells the tale of one of the greatest PR hoaxes of all time. It happened back in 1937 on Nantucket island, terrorizing people across the country.

The multiple award-winning book teaches children in grades three to six not to believe everything they read. Here is the reaction of one third grade class.

The newspaper was in on the stunt

There was no sea monster and the Nantucket newspaper and publicity committee were in on the stunt. Yet the news quickly spread from Cape Cod to California. The Nantucket Sea Monster demonstrates kids that hoaxes, free press, and publicity stunts can be made up and seem real.

Pattison teaches kids that fake news can also be applied to books, social media, and websites. Not everything published is accurate nor true. She teaches kids to ask questions and not to believe every story until they learn the facts.

BL Ochman | | Permanent Link | Comments (0) | TrackBack (0)

What’s Next Blog: How Comcast Punishes Cord Cutters

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By B.L. Ochman @whatsnext

Comcast has come up with a new way to fight cord cutters. And it sucks.

In markets where Comcast is a monopoly or duopoly, cord cutters who don’t pay for cable channels will be relegated to super-slow Internet speeds.

Comcast has long been imposing data caps on customers. So now, if you agree to buy cable, your Internet speed is being increased at no extra charge — for now.

“Cord cutters are not invited to the [speed increase] party,” the Houston Chronicle wrote. “Only those who bundle Internet with cable television and other services… will see their speeds go up at no extra charge.”

Cord Cutters Cost Comcast Cash

In their latest quarterly earnings statement, Comcast said it lost 96,000 video customers and saw video revenue decrease 0.8 percent, “primarily due to a decline in the number of residential customers.”

Kids’ TV networks have lost half of their audiences over the past decade. And this season is looking like it’ll be the worst yet. Hardly anyone in the industry predicts a turnaround.

The Netflix Generation

With its shares climbing 58 percent this year, Netflix is bringing more youth-oriented production in-house. Netflix hired hired Melissa Cobb away from a DreamWorks joint venture to run its kids and family division. The division just produced a new live-action series, “Alexa & Katie.”

Cord cutting will only accelerate as new batches of kids raised on the Internet join the fray. Networks are going to have to figure out how to make more money from shows they produced – whether they are online or or broadcast on the tube.


BL Ochman | May 5, 2018 | Permanent Link | Comments (4) | TrackBack (0)

What’s Next Blog: 7 Apps That Are Much More Fun Than The News

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By B.L. Ochman

Here are seven apps that are much more fun than the news.

You need to spend time with these apps (some are actually useful) because these days too much news will drive you bananas. For example, before noon today, Paul Ryan announced his retirement; John Boehner announced that he’s joining one of the biggest pot companies; the president’s bellicose Tweets threatened to start World War 3.

And then, Mark Zuckerberg testified for four or five hours before Congress, where some Congresspersons were no better versed in Facebook than they were in the thousand-page bills that they admit to signing without reading.

Wake-Up Tools
1- Horror Channel Night Terror Alarm Clock Have trouble waking up in the morning? Use the horror alarm to wake up with a scream… you’ll be glad to get out of bed. This will definitely get you up without hitting the snooze alarm. It does have a panic button, in case you chicken out.

2- If that’s too scary, there’s Wakie – a fun, friendly community of people who wake each other up in the morning.

3- Shhhh is a mobile application that turns off all notifications and alarms automatically to stay tuned with friends and family when spending time together. And to give you quiet time to get work done.

Paint Your Photos
4- Procreate is a multi-award winning painting app for iPad designed for creative professionals. Made exclusively for iPad, Procreate allows you to create sketches, paintings, and illustrations. It costs $9.99.

An artist who goes by the name Subway Doodle uses Procreate to add monsters to photos he takes on iPhone and transfers to iPad. He sells prints on instagram for $25 and up on his website. He says Subway Doodle resides in Brooklyn, NY with a house full of monsters. Every purchase goes directly to feeding their insatiable appetite for bacon. This one is called Subway Tourists.

Subway Tourists image made with Procreate app.

Social Proof
5- Invisible Boyfriend Gives you real-world and social proof you’re in a relationship so you can get back to living life on your own terms. Let’s you have text conversations, share photos, tell a believable story about your “invisible boyfriend”

6- Noisli – A choice of background sounds helps you improve focus and enhance creativity.

A new study suggests that the ambient background noise or buzz of conversation in public places can fuel creativity, for example. But if coffee shop buzz doesn’t do it for you, how about the ocean and birds, rain, train whistles….

Guess My Age
7- How Old? – upload your photo and it tells you how old you look. Here’s one it got wrong (in a nice way) about me.:)

BL Ochman on HowOld App

BL Ochman | April 11, 2018 | Permanent Link | Comments (0) | TrackBack (0)
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