Tim Wildmon says “No PR spin can save UPS on this one: Citigroup Inc. Monday said computer tapes containing account and payment history data, including Social Security numbers, on 3.9 million customers were lost by United Parcel Service, Inc.”
It sure doesn’t say “Jeez we are so sorry this happened we could puke” on the UPS website. In fact, UPS has been pretty damn quiet about this and so has Citbank.
Ever since 1982 when Johnson & Johnson diverted the Tyleonol murders crisis by being honest, there has been a model for how to handle PR in a crisis. Silence just makes the problem fester. Somebody at Citibank and/or UPS should have brought James Bond, Sherlock Holmes and Instector Clouseau in on the case and announced a compensation plan for consumers caught in the fraud net.
No PR Spin Can Save UPS on This One
BL Ochman | June 12, 2005 | Permanent Link | Comments (2) | TrackBack (
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Question is, does UPS provide a special service for carrying sensitive data like this?
My bet is that they don’t. As far as they were concerned I imagine it was just another parcel.
As far as I can see the blame lies squarely with Citigroup. Their customers entrusted their data to Citigroup. It is their head which should be on the block.
Reconciliation Time
The commercials were clever, entertaining and ubiquitous. They won awards. They single-handedly put the issue of identity theft in the American consumer’s consciousness. So, imagine Citigroup’s surprise and embarrassment when it learned that the pers…