Martin Nisenholtz, senior vice president, digital operations for The New York Times, made one of the most interesting statements at adtech San Francisco:
“When the New York Times bought about.com’s 57,000 topics, it basically bought the long tail.”
The Times, which bought about.com’s 500+ blogs for $410 million a year ago, has been slow – especially in this era of lightening fast changes – to move forward with its about.com blogs, and Nisenholtz says they are “looking at multilanguage opportunities through about.com.”
No doubt about it, businesses need to go beyond English in Web 2.0. It would be ironic, although unlikely, if an old media company led the way.
New York Times “Bought the Long Tail” of Search
According to BL Ochman, who is attending Ad-Tech in San Francisco, New York Times "Bought the Long Tail" when it bought about.com’s 57,000 topics which is a pretty long tail." The Times, which bought about.com’s 500+ blogs for $410…