Further to my post about the New York Times lack of understanding of why blogs are a great deal for advertisers, AdJab notes: “If a blogger honks off GM, GM doesn’t have the economic leverage with a blogger that it does with The Los Angeles Times and therefore the blogger remains unfettered by GM’s displeasure. That model is what gives bloggers their freedom.”
Paid Content has a compendium of recent MSM stories discovering that blogging is, doh, a business.
MSM Discovers That Blogging is, Doh, a Business
BL Ochman | November 29, 2005 | Permanent Link | Comments (0) | TrackBack (
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Categories: Ad targeting, Alternative Marketing, Blogging and Moblogging, Dead Tree Journalism, Marketing Strategy, Trends
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