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The website and recall page of Menu Brands is clearly overloaded. There is no excuse for that under the circumstances when millions of pets’ lives are in danger.
The company, whose stock has fallen 26% so far today, has recalled more than 85 brands of dog and cat food that it manufactures for companies including Eukanuba, Iams, and Nutro after the kidney failures and deaths of dogs and cats.
Two other companies — Nestle Purina PetCare Co. and Hill’s Pet Nutrition Inc. — said Saturday that as a precaution they were voluntarily recalling some products made by Menu Foods.
Today, Menu has posted this peculiar announcement in a PDF on its site. It is labeled:
Attention Business/Financial Editors:
NOT FOR RELEASE OVER US NEWSWIRE SERVICES

WTF? Good thing it didnt’ say not for announcement by bloggers. Heh.

March 19, 2007
Enhanced Website and Call Center for Precautionary Recall of Dog and Cat Food by Menu Foods Income Fund
TORONTO, ONTARIO–(CCNMatthews – March 19, 2007) –
In order to better respond to the needs of its customers, Menu Foods Income Fund (the “Fund”) (TSX:MEW.UN) has enhanced the accuracy, comprehensiveness and user-friendliness of its website focused on its recent recall of dog and cat food. The Fund is encouraging consumers to check back with the website regularly, to get the most up-to-date information available. Furthermore, the Fund has enhanced its call center capabilities to better respond to consumers.
The Fund announced on March 16 the precautionary recall of a portion of the dog and cat food it manufactured between December 3, 2006 and March 6, 2007. The recall is limited to “cuts and gravy” style pet food in cans and pouches manufactured at two of the Fund’s United States facilities. These products are both manufactured and sold under private-label and are contract-manufactured for some national brands.
Consumers can find the latest information at www.menufoods.com/recall. The website contains detailed information on the products subject
to recall, together with updated dates of production and links to related recalls.
CONTACT INFORMATION
Menu Foods Income Fund
Media and Investor Relations
Sarah Tuite
(416) 848-1703
or
Menu Foods Income Fund
Consumers
1-866-895-2708
Website: www.menufoods.com

NOTE: Contact your veterinarian if your pet has loss of appetite, vomiting, and lethargy which are potential signs of kidney failure.
UPDATE: Dr. Marty Becker, Good Morning America veterinary reporter, has information about the recall on his website, and is keeping a database of pets who have been sickened by the tainted foods.
Dr Becker advises pet owners:

“Has your pet eaten any of it? If so, call your veterinarian right away even if your pet seems fine,” says Dr. Becker. “Sometimes a pet will look just fine on the outside, but what’s happening on the inside may be an entirely different story. Discuss with your vet whether your pet should have a diagnostic test of kidney function to catch any problem before it’s life-threatening.”

UPDATE: The FDA has an RSS feed for updates on the recall. Unfortunately, Menu does not.