I spoke at the Fairfield County Chapter of PRSA yesterday on the topic of corporate blogging and what’s next.
Here’s what I told them:
At least five of the publicists at the luncheon told me they really haven’t followed blogging, and they know they should be learning about it. Frankly, anyone who calls him/herself a communicator who doesn’t read blogs, or at the very least, keep up with the news about them, will soon be asking, “Would you like fries with that?”
The second most asked question was “Should every company have a blog?” The answer: no. Only those companies that have something interesting to say and who can sustain the combination of daily deadlines, writing, and research should even think about blogging. Posted by B.L. Ochman
Related What’s Next Blog Post: Top 10 Reasons Your Company Should Not Blog