The usefulness of doom and gloom is limited. It’s time to move forward, and lots of people feel that way. That’s what makes Jet Blue’s biting new online campaign, CEO’s Guide to Jetting, so perfect.
It’s one of the first recession business stories we can laugh about. It works because it acknowledges the causes of corporate downfalls, offers an alternative, and manages to be quite hilarious in the process. Bravo!
The campaign, created by JWT, New York, began in February with cheeky print ads in the Wall St Journal and NY Times, according to Ad Age. The ads are aimed at corporate bigwigs forced to downgrade to traveling with dreaded “regular people”, and note that all Jet Blue seats are leather, “Just like you’re used to.”
All the’s missing is a CEO travel blog to chronicle the new corporate travel revolution.
Jet Blue’s CEO’s Guide to Jetting Hits Just the Right Note
BL Ochman | March 17, 2009 | Permanent Link | Comments (0) | TrackBack (
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Categories: Ad targeting, Advertainment, Advertising Campaigns, Best Practices, Marketing Strategy
Tags: , Ad Age, Ad targeting, best practices, Jet Blue advertising, Jet Blue CEO Guide, JetBlue, JWT New York
Tags: , Ad Age, Ad targeting, best practices, Jet Blue advertising, Jet Blue CEO Guide, JetBlue, JWT New York
