I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Internet strategy Archives

Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Top Three reasons GooglePlus should not be compared to Facebook
Book a GooglePlus Helpout with me, B.L. Ochman, Google+ Wiz
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Degage Ministries: creating a market for something to believe in
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Dear PR People: Please take this quiz before you send out another press release or email pitch
Dear Google: You played your new terms of service announcement all wrong
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Beyond Social Media Show: Blecch! Israeli Newspaper says its new website is better than sex
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media: Password Pills Make Your Whole Body the Password
Bank of America’s Epic Twitter #FAIL
Free Databoard from Google lets you make infographics from research reports
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Lone Signal lets you send a text message to space to try to reach extraterrestrials
Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Beyond Social Media Show’s Google Plus Hangout, Episode One
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
Beyond Social Media: CNN Forgets the Facts (again), Nutella Goes Nuts, and More
Join My Webinar: “Why Google+ Matters to Your Business & How to Use it Wisely” – May 9, 4 PM EDT
A brilliant promotion for a new book about how the Internet is frying our brains
What Google’s race to perfect the semantic web means to brands (and you)
A very personal response to Hyundai’s “Pipe Job” – the most disgusting car ad EVER
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
Social Media lessons for brands in Boston tragedy aftermath
Technorati 2013 Digital Influence Report: Is Blogging Dead? Hell No!
Book Review: Complete Beginner’s Guide to Building a Website or Blog with WordPress
Existential, angst-ridden cat, Henri, le Chat Noir, commissioned by Friskies
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
What you give Facebook and its advertisers when you enter a contest
Brilliant! Facebook app lets you find someone to blame for giving you the flu
Twitter bios show exponential increase – to 181,000 – in self-proclaimed social media gurus
It’s time for brands to abandon the easily pranked “Tell us why you love us” contest
Google’s Zeitgeist 2012
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
“Beyond Social Media” on Blog Talk Radio Tonight, 9:30 P.M. EST
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
Dear Dog.com: Here are the top three reasons why forcing Facebook “Likes” is a bad – and prohibited – idea
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
Can a campy Bigfoot relative sell Cousins Subs? Stay tuned!
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Viral video spoof that’s not so far from reality
Political protests go viral in Amazon product reviews. How should brands respond?
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Exclusive: Cheating accusations made in Chase Community Giving Contest. AGAIN.
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
RomneyRyan.com spoofs Romney’s tax returns with fake site by 26 year-old New Yorker
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
Mentos “make a baby tonight” anthem: another weird campaign from BBH
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
The myth of viral video: some dirty secrets
The state of social media marketing in the second half of 2012
Latest Altimeter report on media convergence a wake-up call to lagging brands
Top 7 reasons Twitter should hire B.L. Ochman
Social media still suffers from Slide 29 syndrome
Why advertisers should put their money on Twitter
Dear GM: Don’t Blame Facebook for your social media problems
Why You Can’t Make Marketing Go Viral, Redux
Top three reasons why social media is still a tough sell
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
A cure for boring marketing and white paper detritus
Guy Kawasaki’s new e-book, “What the Plus!” is the missing manual for Google+
McDonald’s, NYPD Punked by YES Men “Three Strikes, You’re In” Spoof Campaign
Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching)
Zappos to hacked customers: we’re here to help! Facebook to hacked customers: Screw you!
Facebook silent as my account and 45,000 others are hacked. 600,000 Facebook logins are compromised daily. What to do if your Facebook account is hacked.
Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!
Nine very good tools for monitoring your brand in social media
Occupy Wall St: citizen journalists and buggy whips
Apple makes buying the iPhone 4S a royal pain. FAIL!
A new and better way to measure Twitter influence
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
Infographic: how the world uses social media
What brands can learn from Airbnb’s reputation management disaster
Down Sparky! Self-proclaimed Google+ experts already multiplying like rabbits
Google’s missing link: customer service. It has none.
How Millenials are transforming the way we shop, work, and play: an interview with youth marketing trendspotter Tina Wells.
Don’t call us! 47 of the Fortune 50 have no phone number on their homepage
Google adds tools for online reputation management. Social media influence monitoring companies: you’re toast.
True Blood “Immortalize Yourself” Facebook App approaching eight million Likes! Am I the only one who thinks that’s scary?
Do you really know what Twitter statistics measure? Does anyone? Better take another look!
Brands should only post once a day – or less – on Facebook
What’s Next Blog Study (Part 2): Many of the Fortune 50 face potential reputation issues on Facebook Community Pages (and you might also)
Disturbing trend: big brands pimping Facebook “Likes”
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
What’s Next Blog study: Why are 56% of the Fortune 50 still hiding their social media presence?
Recent Big Brand Social Media Kerfuffles: BFD
Dear CMOs and Bean Counters: please watch this video daily
My one-minute interview with three Facebook reps: will Facebook replace company websites?
Review: Evil Plans by Hugh MacLeod – Buy this Book!
Howard Rheingold on how to keep Mark Zuckerberg from eating your brains
My Social Media Week Presentation on Online Reputation Management
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
How to have a totally freaking amazing corporate blog
Yowsa! Student Jonathan Bray gets a grade of 100% on his paper based on my article, “In Defense of Social Media”
CVS_Cares on Twitter: one of the Internet’s silliest moves. Perhaps ever.
Dear Verizon & Time-Warner – social media’s got your numbers
Taco Bell tells us where the beef is – does it make you hungry for Taco Bell?
In Defense of Social Media: it’s not dead, or dying
The corporate site is dead. Time to take them down!
11 important social media and web monitoring tools marketers should know
Lessons from the 10 most viral brands of 2010
The only two questions you need to ask when you hire a social media agency or consultant
B.L. Ochman’s 2011 Online Marketing Predictions: Semantic Web, Mobile Gurus, and the end of corporate webites
Yahoo! closing (?) Delicious. How to save your bookmarks. Do it now!
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
Facebook Community Pages: corporate reputation nightmares waiting to happen? Claim yours now!
How to make sure your corporate blog has readers
With Olbermann suspension, journalistic objectivity, always an illusion, bites the dust
Some elegant and cheap social media tools you’ll love
How to have a totally freaking amazing corporate blog
Target’s Checkered Past – and Present – in Social Media
Old Spice: a brilliant tactic whose strategy (and scent) reeks
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Dispelling Four Top Corporate Myths About Social Media
B.L. Ochman’s Internet Writing Manifesto
Why you can’t make marketing go viral
Players in Dr Pepper Facebook status takeover game give up lots more than privacy
7 reasons social media won’t work for your company
Dear Zuck: Turnaround is fair play. How do you like it?
The Stealth Interview (the one that didn’t happen)
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Facebook Privacy Changes – Opportunity or Threat for Brands?
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Google innovations: Mad Useful
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Social & Emerging Media Still Suffer from Slide 29 Syndrome
Coke’s Happiness Campaign Just Keeps Getting Better
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Reebok’s naked workout video: just a bare attempt to create buzz?
Bill & Melinda Gates Foundation Funds ViewChange: an Extraordinary Combination of Technology & Compassion
Justin Bieber a social media case study for the bean counters
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
2010 Social Media Week NYC: My Schedule & Recommended Events
I’m joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Social media: “just modern tools to do something very basic”
Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
B.L. Ochman’s 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
Elf Yourself returns – but where are the rest of the fun holiday sites?
Retailers Competing on Price: a zero sum game played in an echo chamber
The only two questions you need to ask your prospective social media agency
Marketing Personalization for fun and profit – a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Seven Reasons Your Company Should Be Blogging
Burger King – Really Letting You Have It Your Way
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
It’s Time to Banish (99%) of Micro-sites
Why Do So Many Companies Hide Their Social Media Involvement?
10 Things Social Media Can’t Do
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Study: Dear Ad Agencies: If the creative sucks, nothing else matters
Volkswagon’s Fun Theory Contest: A+ for Concept, C- for Execution
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman’s Blogger Outreach Manifesto
Three Top Ways to Damage Your Brand With Social Media
The Top Six Reasons Companies are Still Scared of Social Media
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
Yes Men Use Social Media to Help Them Pull Off Media Heist with “We’re Screwed” Edition of NY Post
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
Study: Companies Are Slow to Adopt Web 2.0 Technology, But Positive Change Often Results for Those Who Do
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
Debunking Five Myths About Blog Advertising
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
A Social Media Reality Check from the C-Suite
KISS: The Difference Between Strategy and Tactics – and Why It Matters
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Mars Candy Sends Women Seeking New ‘Fling’ to Porn Site. Ooops!
Brilliant Video from BestBuy CMO Barry Judge: The Future is Digital
How to Pick Your Social Media Guru
A Sci-Fi Marketing Nightmare for the Recession
Lessons from the Amazon and Domino’s Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Prickly Porcupine With a Light Touch, and YouTube Save the Day for New York’s Zoos, Aquariums & Botanical Gardens (for now)
Top 10 Reasons Your Company Should Not Tweet
What’s the best way to track your brand in social media? Tools to try
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
ExecTweets: Business Model for Twitter?
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Marketers Need to KISS: Keep it strategic silly!
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Debunking Six Social Media Myths
The Doghouse: A Marketing Video That’s Gone Viral and Why
Crowdsourcing: Everything Old is New Again, and Again
Social Media Storm Spreads as Motrin Ad Angers Moms
My Social Media Secret
Let’s Ban the “About Us” Page on Websites
10 Reasons Your Company Shouldn’t Blog
WowOWow Finds Out That Girls Do Want to Have Fun
Study: Companies Say Social Media Has Transformative Results
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
Which Candidate is Winning Online? Hint: Not McCain
How to Market Obama Now: Play the Race Card
Apple Silence on iPhone Issues Likely to Bite Its Ass
The Gargoyle: Princess Bride Meets Garp and a Fake Social Media Campaign
How to Make a Video Contest Succeed – or Suck
The Formula for Successful Viral Campaigns. Not!
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Jib Jab’s Campaign 2008 -Softcore Satirical Election Fun at Last
Dear Republicans: Keep Doing What You’re Doing (heh!)
Why Are Retailers Still Confused About Shoppers Who Leave Their Sites?
Sadly, T Boone Pickens Use of Social Media Misses the Mark
Is Your Company Missing the Simplest Ways to Promote Your Website?
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
AP vs Blogger BrouHaHa – New Realities for Old Media
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Top Bloggers Essential Research Tools – Mack Collier on How to Keep Ahead of the Information Tsunami
Old-School Pols Running the Campaigns Still Missing the Social Media Boat
Press Release Distribution Service Butts Heads With Bloggers
How Real People Shop Online Now – They Talk to Strangers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Why Blog Popularity Lists Are Meaningless
Crucial Social Media Marketing Eludes Presidential Candidates
Kara Swisher Goes Digital-Only – “Goodbye Dead Trees”
Dear NBC – Your Ad on My Blog Still Sucks – We Really Need to Talk Again
B.L. Ochman’s 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
Still Doubt the Blogosphere’s Influence on the Election? Listen to This ABC TV Coverage
Online Support of Bloomberg for President Heating Up
Blog Council Says Feedback Schmeedback
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Doc Martens, So Ugly They’re Beautiful, Longing to Be Cool Again
Social Media is a Mystery in India, But Not for Long
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It
Silly String Debacle – Missed Opportunities Online and Off
Psoriasis Cure Now Uses Social Media Marketing to Educate
What Marketers Need to Know About Twitter
How Much Does a Social Media Marketing Campaign Cost?
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Google Seeks Video for Mashup on How Gmail Travels the Globe
Stacks and Stacks Clutter Control Freak Blog Offers Clutter Hacks, Contests, and the Freak of the Week
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way Baby!
Do Social Networks Have Any Real Value?
Taco Bell Contest for User Generated Ad is Sure to Bite Them
John Edwards Leads the Pack in Blog Ad Spending
Fake Steve Jobs: “At This Point Even I’m Sick of the iPhone”
Giant Asses Coming to Times Square
Google Public Policy Blog To Cover Internet Issues in a “Googley way”
Kellogg’s Responds to Food Police – Are They Caving or Helping?
Psst! Want to Buy a URL? Got $5 Million?
Is No Comment The Right Response to User Created Campaign Videos?
In The Motherhood Webisodes Develop Robust Community
Internet Radio Threatened By Huge Royalty Increases
Hillary’s YouTube Mashup is Brilliant, and So Is Bill for First Lady.com
AmEx Members Project Raises the Bar in Social Media Marketing
ChemNutra, Importer Melamine-Tainted Pet Food Ingredients, Hires Two Crisis PR Firms and Starts “Blog”
Study: 82% of Americans Trust Social Media Before Corporate Sites
A Tale of Two Anti-Branding Campaigns – One Bites
The Myth of Not Cultivating Bloggers
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks’ Expedition for Change Launches With Gather.com Cross-Promotion
Fiskateers: a Social Community That Became a Veritable Sales Force
Online Shopaholic Training for Pre-Teens
Madison Avenue Needs a Lot More Than a Wakeup Call
Hey Splenda! You Missed Splenda-Sucks.com
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Is Twitter a Fad? Like Blogging? Ha Ha!
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Dell Takes a Step in the Right Direction With Dell Idea Storm
More Than You Ever Wanted To Know About Toilets
The Wall Street Journal Still Doesn’t Get Blogging
PSFK Trends & Insights Conference Set for March 6th in New York
Swedish Newspaper Goes 100% Digital, Expecting Growth
NY Medical College Refuses to Send Me Official Statement on Live Dog Teaching Procedures
B.L. Ochman’s 12 Tenets of Social Media Marketing
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Geriatric Sue Teller Gets Her Crunk On for Mountain Dew
The Internet is Not Anti-Corporate
Five Myths and Six Facts About Blog Advertising
iVillage Second Life Tour Descends Into Chaos
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Two Ways to Learn More About Second Life
Go Get Elfed
Is It OK to Use Social Network to Sell Products?
Cisco’s Human Network: Not Just Jargon
Second Life Produces Its First Millionaire
Gaping Void Marketing Manifesto Redux
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Can Internet Talents Rescue TV Networks From Idiotic Reality Shows?
Why Big Companies Are Bombing in Second Life
Bazooka Joe Contest Scores in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices
Hooray for Coke! Hooray for Consumer Generated Media!
Book Publishers Exploring Second Life
Richard Edelman Defends Wal-Mart Flogs
HarperCollins Collaborative Contest a Landmark Social Media Event
Edelman and Social Media – The Emperor Has No Clothes
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
Intellectual Property Issues HeatingUp in Social Media and Virtual Reality
Real Life is the Latest Thing in Second Life
Second Life Economy “Larger Than Some Countries”
Doing a Viral Campaign Right Ain’t Cheap, or Easy
Missing from Natural Selection Food Statement About Tainted Spinach: A Heart and an Apology
Video Contests: Can All These Dogs Hunt?
Fake MySpace Pages by Advertisers Are Totally Lame
Temperature in Second Life: Hot, Hot Hot
Google Pays $900 Million to Continue to Be Search Engine for MySpace
I’m Hosting an NYC Stormhoek Dinner for Non-Drinkers
Fresh Direct One-Click Recipes Make a Great Site Even Better
Dell’s Stock Plummets: Customer Service Cited. Where’s Michael Dell?
Brian Williams Does Daily Video Blog on MSNBC
Dell One2One Blog Shares Name With Porn Site.
Why Pay Attention to Social Media? Because Companies Have No Choice
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Is the Google Trademark at Risk of Too Much Success?
12 Reasons Why UK Companies Don’t Blog
Mentos Turns Coke/Mentos Geysers Into Video Contest
Ford’s “Bold Moves” Isn’t Perfect, But It’s a Great Advertorial
Hugh Macleod Offers Cartoon Widget – Gratis, for now
Cadbury Goes for Total Message Control in Product Recall
Sony Caves to Blog Campaign. Power to the People!
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
Coke/Mentos Videos: An Important Lesson for Every Brand
SRF Global Translations’ Gives the Global Business Blogging Community a Little Gift
Promo for Canadian College of English Rocks
eBay Exuberantly Joins Web 2.0 with Launch of Blogs and Wikis for Sellers
Nikon and Flickr Make Annoying “Branding” Deal
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Skype Offers Live Language Translation for a Fee
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Red Herring’s Inflammatory Headline Belies The News
Skypecasts to Phone Companies: Eat Our Dust
Companies Need to Monitor Foreign Language Blogs — Or Else
My New Blog, Ethics Crisis, Launches Today
Why Are Companies Hiding Their Blogs?
Look Out You Tube, Here’s Moo Tube
Forrester Launches Marketing Blog, But Hides It
New York Times “Bought the Long Tail”
Nationwide’s Life Comes at You Fast Puts Your Name, etc. in Lights.
Top Google Results on “Chevy Tahoe” Net Negative Ads
L2: No Pro-Chevy Tahoe Ad Went Viral
It’s a Banner Day for Bogus Press Releases and Studies of the Obvious
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn’t Get It
Top Bloggers Share Their Favorite Research Tools
Pluck Syndicates Blog Content to Mainstream Media
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Dear NY Times and Daily News: Stop Hiding Your Blogs
How to keep blogs from scaring the hell out of people
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
How Bout That Yankee Blog? And That Mets Blog?
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
What’s Next Blog: Reality Marketing and Chocolate
Top 10 Reasons Your Company Shouldn’t Blog
What’s Next Blog: Reality Marketing
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
Burger King Lets Message Control Go and Wins Big
How to Make Your Blog Stand Out
Google Launches Google Finance. Look Out Hoovers!
Free Food Scores for KFC in Chicken Game
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Winterfresh Gum Campaign: Funny, Weird and Pointless
Six Apart Gets Tons of Money But For Now, We Have Hacks
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Major League Baseball’s Player Blog is a Winner
PR Agency Websites Rated Among the Worst in the World
Teenager Foils Google News With Fake Press Release
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Rocketboom Launches Commercials TRM Won in eBay Auction
What’s Next: The Design Train Manifesto, part 2
Fast Company Features WalMart Blog: No, It’s Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
Steve’s Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Search Engine Strategies New York 2006 Tsotchkes Lackluster — Like Most Exhibitors
Fortune’s Dos and Don’ts for Corporate Blogs:What’s Next
What’s Next: The Design Train Manifesto
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
What’s Next: Ask Jeeves Butler Sent to Web 1.0 Pasture
Six Apart Gets $12 Million From VCs to Do What Delphi Forums Has Already Quietly and Successfully Done
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
Bloggoggle Beta Searches Bloggers by Category or Profession
Is There a Short Cut to Building Blog Traffic?
I’m Interviewed About Blog Marketing in On the Record Podcast
Search Engine Watch: How to Pitch Bloggers for Better SEO
Sun-Sentinal: Blogs Are Big Business
Uber Blogger Steve Rubel Joins Edelman PR as Sr VP
Harold Burson Starts Unbloggy Blog
Who Says Blogs Don’t Make Money?
A Valentine Gift for Procrastinators and Poets Alike
Disgusting Ricola Cougher to Contaminate New York Next Week
No URLs in Many Super Bowl Ads! Doh
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Trackback Flaks Are in the Potty Around Here
NY Times Positioned to Be Giant Blog Force – So Why Aren’t They?
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
State of the Blogosphere: Stronger Than Ever
Fake Cialis Blog Demonsrates Dangers of Not Monitoring the Blogosphere
Two Terrible New Ways to Use Press Releases
Bad Planning Lames Groundhog 202 Campaign
Gnomedex Announcement Confuses April 1 and Feb. 1
Eunuch Chinese Version of Google: “Do No Evil” Forgotten
Rules for Flaks Who Pitch What’s Next Blog
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Yahoo Gives Up on Search, Concentrates in Web 2.0
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Feed2Podcast Makes Your RSS Feed a Podcast
Water Secrets Blog: Haliburton Gave US Soldiers in Iraq Contaminated Water
AOL’s Anti-Internet Ad: WTF Were They Thinking?
Burger King Has a Girlfriend, and a New Viral
Want to Monitor the Unruly Blogosphere? It’ll Cost Ya Plenty to Have a Pro Service Do It For You
Edelman/Technorati Blogger Survey: Same Old, Same Old About New Media
First 2006 PR Pitch From Hell, a Mere 1181 Words
Google Video Store: The End of Commercials on TV?
What a Difference an “X” Makes!
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Blackshaw: Blogs More Popular in Google Than Sex
Seth Godin Tells e-Consultancy His Top 5 2006 Predictions
Smart Six Apart Makes Hosting Deal With Yahoo! Small Business
Time for Disgusting Ricola Mystery Cougher to Die!
Are Blogs Worth Anything Without the Bloggers? Maybe
Steve Rubel Issues an Erudite Call to Blogging for Big PR Agencies Only
NY Times Writer Astounded That Blogs Work for Corporate Marketing
Google Confirms High Demand is Delaying Analytics Reporting
Blog Advertising Gaining Credence and Budget
Ad Tech NY: Blogvertising Opportunities
Ad Tech NY: Create a Word of Mouth Campaign in Five Easy Steps
Ad Tech: Do-It-Yourself Advertising is Busy Selling Products
Ad Tech Blog: Like Being There, But Quieter
Up Your Budget Declares Re-Match in San Diego
Blogs: Bad for Employers, Great for Marketers
Up Your Budget Treasure Hunt Has Potential Winner
Budget Launches Blog-Based Up Your Budget 16-City Treasure Hunt
Trend Forecast: Blogs Replacing Websites
Google, Continuing Plan for World Domination, Brings RSS to the Masses
Blogs Still a Wild Frontier to Most Companies
Warner Brothers to Launch Viral Campaign with Buzz Machine Blog Ad
Red Cross Shows That It Understands Open Communication
Yahoo! News Adds More Original Content – Stock Rises
GM Vice-Chariman Bob Lutz Podcasts About SUVs and His Passion for Blogging
Interview: Hugh Macleod of GapingVoid, Poster Child for Unemployed Creative Types Seeking Blog Fame and Fortune

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