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ikea_mobilebedroom03.jpgHere’s a promotion that cries out for a blog. IKEA’s using several mobile bedrooms to promote a store opening in Tempe, Arizona. They’re mounted on the back of a retrofitted Ford van, outfitted with IKEA’s Fall furniture line and each one has two pajama-clad inhabitants going about their (G-rated) morning routine as onlookers watch.
The couples could be blogging about, and uploading photos of, the reactions of locals.
via adrants