Here come Nickelodeon’s SpongeBob SquarePants spinach and Dora the Explorer oranges. There are also Tweety Bird grapes and Tasmanian Devil apples.
I’m not usually a fan of dogvertising and other silly forms of advertising, but cartoon characters on fruit and vegetables are a great idea for encouraging kids (and parents) to develop a taste for healthy food.
Here Comes Veggievertising
BL Ochman | September 6, 2006 | Permanent Link | Comments (1) | TrackBack (
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I recently saw a book that taught kids how to count. The book consisted of photos of oreo cookies, and the kids learned by counting the oreos. As much as I cringe at buying cartoon branded spinach, I suppose it is better than no spinach at all. On the flip side, I watched plenty of Popeye growing up, but never had the desire to eat spinach as a child.
Chances are this marketing effort is targeted more at the parent than the child.