By Marcia Yudkin
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a page he wrote. “Why did they apologize to their subscribers while linking to my pitch? This approach sells,” he said.
Hype was the problem. If you use the following tactics, many educated shoppers cringe and go elsewhere:
Guest Article: Telltale Signs of Hype
BL Ochman | August 26, 2004 | Permanent Link | Comments (0) | TrackBack (
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