Graeme Thickins, a publicist, says Enough With the Blogging Already on his Darwin blog.
Sorry Graeme, but you sound like this guy: “I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”
–The editor in charge of business books for Prentice Hall, 1957″
And to quote Sam Cooke:
“It’s been a long time coming
But I know a change is gonna come.”
Whining about the “near-continuous stream of blog-hype in our faces for quite some time” he makes a 10-point list about why “Business is like so not interested.”
I agree that most CEO blogs are crap and that few of them will be around for long.
But in his list of “business like this and business likes that” he leaves out the most important point: business likes having customers. Put “Dell Tech Support” or “iPod battery” into Google and see how many customer blog posts come up in the top results.
Companies can’t — and don’t — ignore these blog posts. Apple now offers a battery replacement, for example.
The uses for blogs go way beyond the CEO blog. Robert Scoble has put a human face on Microsoft in Scobelizer and become one of the most popular bloggers on earth in the process.
My site’s homepage, newsletter and many other pages use blog software so I can easily update content without involving a programmer. My client’s sites are being designed with blog software now for the same reason.
Blogs are nascent in business, but, just like websites, they are going to evolve and grow in relevancy.