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Big Blog Company of London’s Jackie Danicki told the Times of London : CEOs who are writing about what they know and adding personal things in (like talking off-topic, about their holidays) get readers to feel an affinity.
“It’s not just getting on your blog and talking about ‘This is why our product is the best and you should buy it’. That is not the point and people see through that,” she said.
Big Blog also reports “There is now a European CEO bloggers club, meant to be a place to share experience among blogging CEOs and similar level executives.