I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Entertainment Archives

Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media: CNN Forgets the Facts (again), Nutella Goes Nuts, and More
A brilliant promotion for a new book about how the Internet is frying our brains
Beyond Social Media Podcast, May 7 – Pissed Consumers, Gov Christie goes splat, Tide raises spirits
Beyond Social Media Podcast: Ship Your Pants, AP Twitter Hack, & Vibrating Underwear
Social Media Gurus in 2062
Object lessons for marketers by remarkable artist Terry Border’s Bent Objects
Opera Company of Philadelphia “Flash Brindisi” Demonstrates Rule One of Viral Video – Be Delightful
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
Can’t Make This Stuff Up: Sci-Fi Channel Explains Why It’s Changing Its Name to SyFy
If This Doesn’t Make You Happy, Honey, You’re Dead
Rare Dinosaur Scares New Yorkers in Central Park
I Can Has Chezeburger – A Lesson for Marketers
I’m Hosting an NYC Stormhoek Dinner for Non-Drinkers
Look Out You Tube, Here’s Moo Tube
Top Google Results on “Chevy Tahoe” Net Negative Ads
Jib Jab Releases Hip Hop Passover Tribute to Matzazh
The Stones Play It Rich in China
It’s Hard to Hang Out With Tomoko
Winterfresh Gum Campaign: Funny, Weird and Pointless
First Sitcom About a Blogger Set for HBO
Rocketboom Launches Commercials TRM Won in eBay Auction
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
Burger King Has a Girlfriend, and a New Viral
Warner Brothers to Launch Viral Campaign with Buzz Machine Blog Ad
Bloggers Adored Six Feet Under. Who Knew!
Six Feet Under Finale Sets Bloggers Buzzing
ABC Has a Hit with Ballroom Dancing Show — Everything Old is New Again
Happy 91st Birthday to the Great Frankie Manning, The King of Swing
Urban Story Tellers, The Moth, Need a Blog
The Elephants Are Here! Circus Opens Tomorrow
Dick Waterman’s Moving Tribute to John Raitt
Rent-A-Kvetch on Canadian TV News’ Marketplace on Sunday Night
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
My Menorah by American Comedy Network Spreads Holiday Cheer Virally
Votergasm: Bribing Non-Voters With Sex
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Margaret Cho: Bush Is Not Hitler – Yet
Couch Potato Videos Give Way to Dance Dance Revolution and Missed Blog Opportunities
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Latest Bush Freudian Slip Rings True
Arlo Guthrie Says Dad, Woody, Would Love Jib Jab’s “This Land Is Your Land” Parody
“This Land” Cartoon Provides Equal Opportunity Offending and Laughs
Mysteriously, Marketing’s Missing for Marvel, Sony & Spite Your Face’s Spiderman Short
Hey Burger King — Give the Subservient Chicken Something to Do and Can Ugoff!
Burger King’s Ugoff Is Hungry. He Ain’t No Subservient Chicken.
Fahrenheit 9/11: Great Content That Needs a Good Editor
Marvel Recreates Spiderman for Indian Market
Dems Mount Kick Bush Back to Crawford Flash Game
Andy Borowitz: White House Response Shocker
Hey Spiderman Marketers! Give Your Money to New York’s Kids, The Yankees Don’t Need It!
Airhead’s Airhead Publicist Goes (Very) Public
PETA’S Multi-Media Cow Pope
Novels Are The Newest Frontier for Product Placements
Bob Dylan Is In Lady’s Underwear and Wine
Virgin Atlantic to Use Hypontherapists Onboard and Butterflies to Carry Ads
You Gotta Love Al Sharpton
Woooo Hoooo! The Sexy Beast is Back

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