Long overdue, Dittie LLC of Orinda, CA, has launched a line of feminine hygiene products that don’t treat menstruation like an ailment, or as something to hide.
Founded by Barbara Carey, President, Dittie’s products are stylish and, well, feminine. The Dittie Website features the Dittie Pledge to always pass one on to any woman in need, funny stories about tampons, and goofy Tampon Bowling, with tampons for pins. The site cries out for a blog and user forums, perhaps password protected to keep out mischief makers.
Says founder Carey in her message, “not one box of tampons, pads or pantiliners had an ounce of style! Where was the fun? The feminine flair? And why did I feel like I was in a hospital? The products all looked like medicine, which made me feel ill. And I wasn’t
Ditties: Dumb Name, Smart Tampon Marketing
BL Ochman | May 18, 2004 | Permanent Link | Comments (3) | TrackBack (
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They do have a blog, actually. I just went onto the site to see if I could email them to pitch myself as the blog writer when I discovered the Dittie Diaries. It’s a fake-diary of a real teenager or twentysomething who uses the product.
I just re-visited the site — which I first wrote about in April — and they do NOT have a blog.
I think There is also a junior marketing program, in which girls can be part of street teams or buzz squads