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IABC Cafe reports that flack ridiculousness has reached new heights. A TV show producer received a story pitch from a publicist via email. She wasn’t interested and deleted the email.
Ten minutes later, the publicist called, irate, asking “Why did you delete my email? You only read it for two seconds!”
This was true. So how’d the flack know? He was using a program like ReadNotify, that tracks opens in your inbox and MUCH more. Ahnd he was dim enough to let the journalist know he was spying.
Dear PR people: Never make a call like that one. If you use a program like this, have the common decency to keep the information to yourself. And here’s a hint for you: journos delete shit they aren’t interested in. Doh.
via Alice Marshall
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