UPDATE: How freaking ridiculous! A What’s Next Blog reader asked if anyone knew who performed the beautiful song in the Danier Leather commercial I blogged about the other day.
Here’s the email response I got today from Danier, who ain’t telling:
“Thank-you for your interest in Danier. The music provided in our commercial was exclusively made for Danier. The artist has been labeled as “unknown”. It consists of a 30 second melody and is not a full song. If we can be of further assistance, please let us know.”
Kind Regards,
Annette
Customer Service
I guess they’re worried that the artist might become popular and might not want to be called “unknown” in the future. Lighten up Danier!!!
Danier Leather Refuses To Name Musician in Upcoming Commercial
BL Ochman | June 21, 2004 | Permanent Link | Comments (8) | TrackBack (
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Categories: Ad targeting, Advertainment, Advertising Campaigns, Business Communications, Cross Media, Marketing Strategy, Viral Marketing, Worst Practices
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Hmmm, I wonder why they would deny that?
That’s bullshit , I guess I’ve bought my last product from Danier Leather !
Is it just me or does that not sound a LOT like Macy Gray?
well, to me , its sounds alot like macy gray .. and I looked for the song , but its not on her web site … so I guess it is a 30 melody … she sould record it !!!!
Yes it does sound a LOT like Macy Gray, but I dont think it is her… but I really like the song so i agree! i wish someone would record a complete version!
Sounds like it could be Ruth Brown to me.
No, not Ruth Brown, her voice is to high and smooth sounding. It does sound like Macy Gray, but not to sure about her being the one that sings it. I agree, she needs to record it and she’d make tons of sales on it! Me for one!!!!
The MySpace page for Sherie Marshall says she is singing the song. myspace.com/sheriemarshall or http://www.mikecado.com/sherie/