I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Cross Media Archives

Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Google is opening a free New York City YouTube Space for video production
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Lone Signal lets you send a text message to space to try to reach extraterrestrials
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Adobe Creative Days Creates Real-Time Photoshop Bus Stop
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
What Google’s race to perfect the semantic web means to brands (and you)
QR Codes are history. Paper’s gone digital!
Report: U.S. homes have more than 1/2 billion devices connected to Internet and apps
Mashable’s SXSW state of the Internet 2013: depressing (and poor Grumpy Cat)
Existential, angst-ridden cat, Henri, le Chat Noir, commissioned by Friskies
The speech I wish we’d hear at the Democratic convention
Dear GM: Don’t Blame Facebook for your social media problems
Nancy Schwartzman: a force for social change, and, hopefully, an inspiration for brands
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
Occupy Wall St: citizen journalists and buggy whips
A new and better way to measure Twitter influence
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
At Occupy Wall St Protest NYPD Runs Over Man’s Legs, Refuses to Move Motorcycle Off Him
Uh Oh! Facebook blew it again on privacy. So what!
True Blood “Immortalize Yourself” Facebook App approaching eight million Likes! Am I the only one who thinks that’s scary?
How to have a totally freaking amazing corporate blog
Facebook Privacy Changes – Opportunity or Threat for Brands?
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Justin Bieber a social media case study for the bean counters
SNL iPhone Joke Takes Pot Shot at AT&T Network Woes
It’s Time to Banish (99%) of Micro-sites
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
Can’t Make This Stuff Up: Sci-Fi Channel Explains Why It’s Changing Its Name to SyFy
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
How Companies Can Get Started in Social Media Marketing
Business Week: Blogs are Opinion, Not Objective Reporting. Jeez!
Sadly, T Boone Pickens Use of Social Media Misses the Mark
NY Times Just Can’t Bring Itself to Put CAAFlog Blogger Scoop in a Headline
Drinking From the Media Firehose – News is Right Now; the Rest is History
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Philoctetes Center Roundtable: The Future of Technology
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
TechNewsWorld: The Top 10 News Stories Broken By Bloggers
Fake Steve Jobs: “At This Point Even I’m Sick of the iPhone”
Readers’ Top 100 Influencer List is Very Different From Time’s Top 100
PSFK Trends & Insights Conference Set for March 6th in New York
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Richard Edelman Defends Wal-Mart Flogs
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
Second Life Economy “Larger Than Some Countries”
Doing a Viral Campaign Right Ain’t Cheap, or Easy
Social Media Sites Make Creating Contests Simple and Cheap(er)
Temperature in Second Life: Hot, Hot Hot
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Coke/Mentos Videos: An Important Lesson for Every Brand
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
PR Newswire Offering Podcasts Beginning May 12. Will MSM Be Listening?
Vinyl Records Are Back. Everything Old is New Again
Edelman Trust Report Finds Peer to Peer Profound
Major League Baseball’s Player Blog is a Winner
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Beware the Stealth Interview
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
White House Spin Machine Imploding?
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
Who Says Blogs Don’t Make Money?
NY Times Positioned to Be Giant Blog Force – So Why Aren’t They?
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
Diamond Pet Food Contamination Kills 76 Pets, and Company Inaction Makes Matters Worse!
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Blogging of Interview Raw Materials Changes Journalism
NY Times: Blogs Are a Sea Change in Global Communication
Got the I’ve Been Misquoted in Business Week Blues
Al Gore Invents Current TV, Interactive Cable Channel
Media Falls for Logoworks Viral Marketing Campaign
Blogging is Not Dead. Or Dying
BBC News: Blog Is “Ideal News Resource”
NYC City Council Speaker Using Issue Websites, But a Blog Would Be Better. I’m Available to Help Miller and/or Mayor Bloomberg
BusinessWeek Brings Mass Collaboration to the Masses in Cover Story
About.com Expanding Its Business Model
Nike Creates Spectacular Integration of Marketing and Technology
Cows Invading New York May 12 — Please! No Cowracter Blog
Broadcasters Losing Sleep Over Competition from Blogs
Associated Press Article Explains Blogs to Its Huge Global Audience
BMW Morphs Online Film Concept Into Comic Books by Top Artists
Milk Blog, a Shill for Special Interests, Claims ABC & USA Today Were Duped By Bogus Institute
Comparing Graff to Gannon is Like Comparing Fluffy Bunny to Chuckie
NY Times Pays Fire Sale Price for About.com’s 500-Blog Network
Howard Dean Announces Candidacy for DC Chairmanship. Will Traditional Media Give Him a Fair Shake?
Gillmor: Bloggers Have Every Right to Free Speech
CBS Releases Independent Study of Rathergate and Fires Four Top Execs
A Challenge to Bacon’s MediaSource: Engage Bloggers in Blog Monitoring Plans
On the Scene Tsunami Videos
Blogs Provide First-Hand Details from Tsunami Disaster Scene and Pinpoint Global Relief Efforts
Time Magazine Names Power Line Blog of the Year; Calls Them Amateur Journalists
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Artist Blogs One New Painting a Day
Ragan Report Rant Rips Bloggers
Wikipedia Founders Launch Wikinews Site
A Reporter’s Dizzying Visit to the Blogosphere
Vidlit — Music Videos About Books
Burger King’s Very Strange 12-Minute Chicken Fight
Bob Bly Would Like Some Marketing Blog ROI Info
Eminem’s Mosh Music Video is Deeply Affecting
Madison Avenue Ponders the Potential of Web Logs. Will Suits Take Over Blogging?
My Challenge to PRSA 2004 Conference Planners Spreading Through the Blogosphere
Vice Presidential Debate: If Looks Could Kill, Cheney’s Would
Gawker Blows It On Style Segment
Chinese Falun Gong Followers Stage Harrowing Demonstration at NY City Hall
Attention Agents: Jeremy’s the Zelig of the Diaper Set
Martha Stewart, in Consummate PR Move, Asks to Go to Jail Now
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Gap and Turner Broadcasting Feature Sarah Jessica Parker in Online Campaigns
Not So Fast! Corvette Pulls Dream Sequence Ad
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Latest Burger King Ad Ain’t No Subservient Chicken
PR Coup As Michael Moore Sings “America The Beautiful” On Tonight Show
Bloggers Bring Sea Change to Political Reporting
Blogger’s Convention Coverage Off to a Flying Start
PETA Slaughterhouse Video Causes KFC to Drop Plant
I’m Featured in PR Week Interview on Global PR Blog Week
Martha Stewart Is Still a Class Act
Holmes Report Articles Misses Really Big Picture on Internet and Blogging
One in Four Uses Net to Seek News Traditional Media Doesn’t Cover
Mysteriously, Marketing’s Missing for Marvel, Sony & Spite Your Face’s Spiderman Short
Worldwide Exclusive! President Bush Helps Make Sam Famous!
Hey Burger King — Give the Subservient Chicken Something to Do and Can Ugoff!
30,000 Attend MoveOn.Org House Parties to Hear Michael Moore Speak
Burger King’s Ugoff Is Hungry. He Ain’t No Subservient Chicken.
Nearly 300 Clinton Books Selling on eBay
Danier Leather Refuses To Name Musician in Upcoming Commercial
Tom Peters Turns His Site Into A Blog – Sort Of
Danier Leather To Break Very Cool TV Ad
Rowenta Sponsors Extreme Ironing Sport and Website
Ditties: Dumb Name, Smart Tampon Marketing
Wizmark: Making Peeing Fun
Playboy Seeks Home Depot “Hotties”
Hey Spiderman Marketers! Give Your Money to New York’s Kids, The Yankees Don’t Need It!
Metro, NYC’s Second Free Daily, Launches With Classic PR Stunts
Survey: Consumer Ad Resistance Reaches All-Time High — PR Budgets Hurt
Ford: Cat Killed in Ad Agency’s Bowels. Yeah, Right!
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
Burger King Has Fun With Subservient Chicken Viral Campaign
PETA’S Multi-Media Cow Pope
Novels Are The Newest Frontier for Product Placements
One Small Step for Man, One Giant Step For Giant Shrimp. Oy!
Study Proves The Obvious: Bloggers Plagarize. But the Problem is a Lot Bigger Than That
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
MoveOn Mounts CBS Protest Campaign — Please Join
MoveOn.Org’s New PR Firm Issues Rambling 674-Word Release
Ghostly Woman Demonstrates $5000 Toilet Online
CBS Rejects MoveOn.org Super Bowl Ad
PETA Gives Birth to Baby PETA
Top Brands Featured in Billboard Top 20 Songs
Mattel PR Score in Lawsuit Against Artist: Zero
Dean to Internet As FDR to Radio, JFK to TV

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