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These two customer-produced videos, part of the Chevy Tahoe Apprentice online contest, may not be online much longer, but kudos to Chevy if they leave them up.

They prove the point: Message control is, and always has been, an illusion.

via Adrants Forum, where Steve Hall said:

“No big deal. Of course many of the entries would be negative and not exactly what you’d expect from a Chevy commercial and I’m sure they new that going in. There are a lot of these floating around now and, while they are SUV bashing, they are circulating. Besides, there’s this thing people like to say, “Any publicity is….” You know the rest,”

Like I said: Marketing, like chocolate, is best when it is dark and complex in flavor. Posted by B.L. Ochman