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Can #TwizzlerChallenge top ALS Ice Bucket?

The #TwizzlerChallenge is fast gaining steam, and saliva, to bring attention to Autism Awareness Month,thanks to celebrity pairings like Jimmy Kimmel and Rihanna, Star Wars director JJ Abrams and Chewbacca, GloZell and a mystery guest, (as only she could do it) and lots more.



How it works

The #TwizzlerChallenge was started by Meredith Vieira after she saw a comedy segment on Night of Too Many Stars in which a Twitter user, @FredKatz, nominated Willie Geist (TODAY) & Uzo Aduba (Orange is the New Black), to reenact the spaghetti scene from Lady and the Tramp with a piece of licorice during the live telethon. Vieira then invited Geist on her own show to do the scene again, branded it The Twizzler Challenge and donated $5,000 to NYC4A.

NYC4A is a non-profit dedicated to addressing the needs of individuals and families living with ASD by creating and supporting high-quality, innovative programs, schools and services nationwide to help those living with autism right now.