I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Word of Mouth Archives

Can You Eat Your Clothing? Houdini Sportswear Thinks So
Coleman F. Sweeney, the “World’s Biggest Asshole” Teaches An Important Lesson
5 business lessons from Hillary Clinton & Donald Trump’s social media methods
Facebook Live Coverage of Shootings Changes News Forever
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
Three Twitter #Hashtags Gone Wrong
Betty the World’s First Tweeting Chicken
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
Arrested for making clock, 14 year-old becomes overnight geek celebrity
Kids send R2D2 to Space, Diabolical iPhone Subscriptions
Should your brand be on Blab.im?
Force Friday, Blab.im’s Spectacular Rise: Beyond Social Media Show 110
#AmazonPrimeDay Bashing Was Fun, But Sales Are Up
Twitter Expands DM Size, Tampons Go Viral
Google & GoPro Team Up for Virtual Reality
ACLU Releases Cop Cam App
YouTube ISIS Ad Gaffe; More Google Plus Breakup Rumors
Will Google+ Minus Hangouts?
Giuliani Blasts Obama & Social Media Blasts Back
Good, Bad & Truly Bizarre ’50 Shades of Grey’ Brand Tie-ins
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
More than 1.2 million 1.6 million 1.9 views of OneDirection Band’s Google+ Hangout
How NASA & NY Times Use Google+ Hangouts in Digital Strategy
How to see today’s G+ Hangout with NASA & The NY Times
Join a live Google+ Hangout with NASA & The NY Times – Wed, Oct 22, 3-4 p.m. ET
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
National Coalition for the Homeless Newsjacks iPhone6 Launch
Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL
[VIDEO] Comcast’s terrible customer service goes viral (again)
LEGO BrandJacked, HobbyLobby NewsJacked, Selfies Toasted [Video]
[VIDEO] YouTube’s Richest Stars (Their earnings will blow your mind)
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Gawker’s mean, GM app is dangerous, Pantene’s ad is great [VIDEO]
Gwyneth Paltrow’s Unconscious Tweets, State of the Internet, #HiddenCash
Beyond Social Media Show #49: A Jerk, a Hero Cat, Curly Hair & Jocks
Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
Uber’s Dirty Tricks; Twitter saves lost bunny, furniture industry gets hip: Beyond Social Media Show # 33
Uh Oh Spaghettios, Anchorman2 PR, Cat Academy – Beyond Social Media Show 28
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Social Media lessons for brands in Boston tragedy aftermath
Mashable’s SXSW state of the Internet 2013: depressing (and poor Grumpy Cat)
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
How Beyonce’s publicist made a not so bad situation worse
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
It’s time for brands to abandon the easily pranked “Tell us why you love us” contest
“50 Shades of Chicken” You know you want it!
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
‘BIC for Her’ pen is lambasted as hundreds of women hijack Amazon reviews
Petco, Nature’s Variety, Diamond Pet Food Recalls Are Hidden. WHY?
Dear GM: Don’t Blame Facebook for your social media problems
How Blogging Changed My Life for the Better
Why You Can’t Make Marketing Go Viral, Redux
WiseStamp lets you add your social content to your emails in real time. We’ve come a long way, baby.
Social Media Gurus in 2062
What’s Next Blog’s First Annual Pissoffy Awards
Newt Gingrich punked by ignorance as www.newtgingrich.com becomes a joke – and I bought two more good ones!
Occupy Wall St: citizen journalists and buggy whips
What brands can learn from Airbnb’s reputation management disaster
Google+ mania: most pundits are missing the real point
Top 8 ways to stop pissing off (and losing) your customers
My Social Media Week Presentation on Online Reputation Management
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
Object lessons for marketers by remarkable artist Terry Border’s Bent Objects
Dear Verizon & Time-Warner – social media’s got your numbers
Taco Bell tells us where the beef is – does it make you hungry for Taco Bell?
In Defense of Social Media: it’s not dead, or dying
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Facebook COO Sandberg, June 2010: “Email is probably going away”
Dr. Jan Gurley’s YouTube video: a simple solution to help cholera victims in Haiti – pass it on please
Old Spice: a brilliant tactic whose strategy (and scent) reeks
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
The Gulf of Mexico is over capacity: too many careless corporations. Please wait a millenium and try again
Why you can’t make marketing go viral
Dear Zuck: Turnaround is fair play. How do you like it?
Betty White’s SNL Monologue Hails, and Nails, Facebook
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Justin Bieber a social media case study for the bean counters
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
SNL iPhone Joke Takes Pot Shot at AT&T Network Woes
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
B.L. Ochman’s Blogger Outreach Manifesto
Three Top Ways to Damage Your Brand With Social Media
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
Dear Corporations: Nothing Else Matters if Your Customer Service Sucks
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
KISS: The Difference Between Strategy and Tactics – and Why It Matters
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Lessons from the Amazon and Domino’s Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Forrester: Sponsored Conversation is Here to Stay. Get Over It
The Doghouse: A Marketing Video That’s Gone Viral and Why
Crowdsourcing: Everything Old is New Again, and Again
Why Big Companies Are So Scared of Social Media: Cornflakes
Social Media Storm Spreads as Motrin Ad Angers Moms
Japanese Video “Obama is Beautiful World!” Has Two Messages
Women Against Sarah Palin Live Webcast
Ben Walker: “You’re No One If You’re Not on Twitter” is an Online Hit
Which Candidate is Winning Online? Hint: Not McCain
How to Market Obama Now: Play the Race Card
How to Make a Video Contest Succeed – or Suck
Two Sites That Terrify Marketers Are the Internet’s Future – and Present
Cellphone Popcorn Video: Clever Murketing Hoax or a Bad Move?
What Constitutes News Now That Everyone Can Be a Reporter?
Old-School Pols Running 2008 Campaigns Still Missing the Social Media Boat
Oovoo and Other Video Call Sites Are Big Fun – Try Them!
How Real People Shop Online Now – They Talk to Strangers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos – Nobody Wins in User Generated Content War
Can Social Media to Change the World? You Bet!
Blog Council Says Feedback Schmeedback
Study: Social Networks Support WOM. Doh!
LOLCat’s Feline Point of View on Election 2008
Let’s Get the Online Community Together to Help Our Troops Until They Can Come Home
What Marketers Need to Know About Twitter
AT&T Kills 300-Page iPhone Bills in Response to Customer Outrage
North Shore Animal League’s Online Marketing Campaign for Bradley the Lab is Top Breed
Do Social Networks Have Any Real Value?
I Can Has Chezeburger – A Lesson for Marketers
Will The iPhone Blend?
The Faithful Camp Out to Buy the First iPhones – Even Scoble!
Is No Comment The Right Response to User Created Campaign Videos?
Forget Parrots! Listen to These Talking Dogs
United Dog, Social Network for Dogs, Launches and Signs 2,000 Members in a Week
AmEx Members Project Raises the Bar in Social Media Marketing
Project Open Letter Gains Speed As 1,100+ Second Life Residents Request Fixes for Tech Issues
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Hey Splenda! You Missed Splenda-Sucks.com
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
President Gore: Please Become a Fat Blogger
Hugh Macleod Proves That Love Really Is All There Is
PSFK Trends & Insights Conference Set for March 6th in New York
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Twitter: the Latest Addictive Social Media Tool
Now Microsoft Wants Their Laptops Back
iVillage Second Life Tour Descends Into Chaos
Will Social Bookmarking Be Overtaken by Power Users?
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Record Turnout of Young Voters May Have Swung Election Results
Look Out Diet Coke and Mentos. Here Comes Co-Chicken
Hooray for Coke! Hooray for Consumer Generated Media!
Richard Edelman Defends Wal-Mart Flogs
Walk to Cure Lupus Supported with Not-for-Profit BzzAgent Campaign
Tell ABC Not to Air Its Untrue 9/11 Docudrama
Furor Over New Facebook Features is Ridiculous
“Where’s Waldo” Meets Silicon Valley
What Right Wingers See When They Read The NY Times
Social Media Sites Make Creating Contests Simple and Cheap(er)
Leaks About Dell Battery Recall Forced Uncoordinated Anouncements
Social Media Saves Bandwidth
Mel Gibson DUI YouTube Mashups Abound: Do Studios Care?
I Miss Monica: Dean Friedman’s Love Song to Lighter News
Mentos Turns Coke/Mentos Geysers Into Video Contest
Scores of Celebrities Join Troops Home Fast Hunger Strike to End Iraq War
Dutch World Cup Fans Forced to Watch in Their Underpants; Budweiser Blamed
Coke/Mentos Videos: An Important Lesson for Every Brand
Promo for Canadian College of English Rocks
Lawsuit Against Blogger Lance Dutson Dropped: Don’t Mess With Bloggers!
Skypecasts to Phone Companies: Eat Our Dust
L2: No Pro-Chevy Tahoe Ad Went Viral
Chevy Gets the Picture Not!
Vinyl Records Are Back. Everything Old is New Again
Won’t It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
Burger King Lets Message Control Go and Wins Big
Free Food Scores for KFC in Chicken Game
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Edelman Trust Report Finds Peer to Peer Profound
Major League Baseball’s Player Blog is a Winner
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
BzzAgent’s Blah Blog About Spending $13.8 Million in VC Cash
Jack Trout Says Advertising Trumps Word of Mouth
Fast Company Features WalMart Blog: No, It’s Not by WalMart
NY Times: Edelman in Sleazy Relationship with Right Wing Bloggers
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Onion Spoof on Word of Mouth Marketing Hits the Sore Spot
Blackshaw: Blogs More Popular in Google Than Sex
Yahoo! Acquires Del.icio.us Tagging Site
NY Times Writer Astounded That Blogs Work for Corporate Marketing
Info World: Bloggers Break Sony
IPAQ 2755 and Verizon – A Customer Dis-Service Story
Ad Tech NY: Create a Word of Mouth Campaign in Five Easy Steps



 


 



 

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