I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Virtual Marketing Archives

Diageo VR Experience Puts You Into a Drunk Driving Crash
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
Should your brand be on Blab.im?
Twitter Expands DM Size, Tampons Go Viral
Pope Francis Does a Google+ Hangout
Twitter Live Streams on YouTube, LOL Bulbs, Bad Google+ Advice
NASA’s Brilliant Social Media Strategy
How to see today’s G+ Hangout with NASA & The NY Times
Plusses & Minuses: Tiffany hosts its first Google+ Shoppable Hangout
Join a live Google+ Hangout with NASA & The NY Times – Wed, Oct 22, 3-4 p.m. ET
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
Kentucky 5th graders on Virtual Field Trip via Hangout on Air
6 Great Examples of G+ Business Hangouts on Air: from career counseling to Chinese classes
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Lone Signal lets you send a text message to space to try to reach extraterrestrials
QR Codes are history. Paper’s gone digital!
From “Beyond Social Media Show”: Six shiny new objects you can use
Beyond the 3D Internet – a look at what’s next in Interaction
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
Virtual Worlds Conference – Lackluster Presentations, Meager Tsotchkes, Yet Fascinating
Google Desktop: A Great Opportunity for a Branded Widget
Google Seeks Video for Mashup on How Gmail Travels the Globe
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
I Can Has Chezeburger – A Lesson for Marketers
Taco Bell Contest for User Generated Ad is Sure to Bite Them
Gartner: 80% of Internet Users Will Have a Virtual Life By 2011
Reasons Not to Bet on Second Life
Swedish Government Establishes First Official Second Life Embassy
iVillage Second Life Tour Descends Into Chaos
Second Life Marketing Chief: Few Metaverse Brands Make Money
Two Ways to Learn More About Second Life
Is It OK to Use Social Network to Sell Products?
Second Life Produces Its First Millionaire
Holy Metaverse Batman! IBM Will Spend $100 Million on Virtual Reality
Why Big Companies Are Bombing in Second Life
Bazooka Joe Contest Scores in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices
How Web 2.0 Are You?
Book Publishers Exploring Second Life
Second Lifers Feel Invaded By Big Companies
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
Transcript of Communicators’ Meeting in Second Life is Online
Now You Can Blog and See RSS Feeds in Second Life
Intellectual Property Issues HeatingUp in Social Media and Virtual Reality
Real Life is the Latest Thing in Second Life
Second Life Economy “Larger Than Some Countries”
Temperature in Second Life: Hot, Hot Hot






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