I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Video Contests Archives

Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
Dairy Queen Mini-Blizzard Video Contest is Big Fun. Did it sell any ice cream?
Coke’s Happiness Campaign Just Keeps Getting Better
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
A Winner of Multiple Video Contests and a Perpetual Runner-Up
How to Make a Video Contest Succeed – or Suck
The Formula for Successful Viral Campaigns. Not!
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
How to Marketing Something That Can’t Get No Respect
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Cheater Caught in Online Contest?
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Bazooka Joe Contest Scores in Second Life
Won’t It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!


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