I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

User Generated Content Archives

Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
Three Twitter #Hashtags Gone Wrong
Twitter cats to the rescue in #BrusselsLockdown
The Video Marketing Revolution
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
#AskTrump Twitter Debacle, Lady GaGa’s Viral Video; #PigGate
Should your brand be on Blab.im?
YouTube Launches Newswire, Bush Launches JEB!
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Google to reward users of Google+ Hangouts & YouTube Live Events with more prominent search placement
Beyond Social Media Show #49: A Jerk, a Hero Cat, Curly Hair & Jocks
Sing Halelulah! US Airways forgives poster of pornographic Tweet
Bacon Alarm Clock, Big Papi/Obama Selfie, Honey Maid Stands Up
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
15 Marketing Buzzwords to Stop Using
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Dear GM: Don’t Blame Facebook for your social media problems
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
How – and why – to protect yourself from Google’s new privacy & search policies
Uh Oh! Facebook blew it again on privacy. So what!
Google+ mania: most pundits are missing the real point
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Ethics Crisis Blog is baaack! Confess your ethical transgressions *anonymously* (really) and we’ll vote on how bad you are
Dear Zuck: Turnaround is fair play. How do you like it?
Betty White’s SNL Monologue Hails, and Nails, Facebook
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Google innovations: Mad Useful
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
Three Top Ways to Damage Your Brand With Social Media
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
Yes Men Use Social Media to Help Them Pull Off Media Heist with “We’re Screwed” Edition of NY Post
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Women Against Sarah Palin Live Webcast
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
How to Make a Video Contest Succeed – or Suck
The Formula for Successful Viral Campaigns. Not!
Two Sites That Terrify Marketers Are the Internet’s Future – and Present
A Blog That’s Scary on So Many Levels, Heh
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Idaho Potato Video Contest Cooks Up Special Pitch to High School Students
Old-School Pols Running 2008 Campaigns Still Missing the Social Media Boat
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Can Social Media to Change the World? You Bet!
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Google Seeks Video for Mashup on How Gmail Travels the Globe
McDonald’s Comes a Long Way from Scary Clowns to (Unofficial) User-Generated Ads
Is Twitter a Fad? Like Blogging? Ha Ha!
Won’t It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!






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