I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Up Your Budget Treasure Hunt Archives

How Blogging Changed My Life for the Better
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
How to Make a Video Contest Succeed – or Suck
The Formula for Successful Viral Campaigns. Not!
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Case Study: The First Up Your Budget Campaign in 2005, Created by B.L. Ochman
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn’t Get It
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
I’m Interviewed About Blog Marketing in On the Record Podcast
Slate: Blogs Are Dead. Nah!
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Blackshaw: Blogs More Popular in Google Than Sex
Online Journalism Review: Blog Networks Helping Blog Advertising
NY Times Writer Astounded That Blogs Work for Corporate Marketing
Blog Advertising Gaining Credence and Budget
Up Your Budget Treasure Hunt Has Players Obsessed
Up Your Budget Players Faking Each Other Out
Up Your Budget Declares Re-Match in San Diego


PromoCodeWatch – Online Coupons, Promo Codes & Discounts.