I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Up and Comers Archives

This WhizKid may be the coolest kid on the Internet
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
Should your brand be on Blab.im?
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
LEGO BrandJacked, HobbyLobby NewsJacked, Selfies Toasted [Video]
[VIDEO] YouTube’s Richest Stars (Their earnings will blow your mind)
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
QR Codes are history. Paper’s gone digital!
Special discount for What’s Next Readers at UltraLight StartUps Investors Forum
“Eternally Gluten-Free,” cookbook by 7th grader Dominick Cura, author, blogger & video producer
Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching)
Drinking From the Media Firehose – News is Right Now; the Rest is History
Is No Comment The Right Response to User Created Campaign Videos?
Hooray for Coke! Hooray for Consumer Generated Media!
Meet Tikki, the Wild Hawaiian Search Chicken
Top Six Reasons You Should Vote for John Seminerio
Absurdly Cool Freebie Finder Creator is Way Cool
Vinyl Records Are Back. Everything Old is New Again
Hackoff.com, a Blook, Complete With Blog, Wiki and RSS Feed
Exclusive: IBM OnDemand Does Soft Launch of New Todd Watson Blog
MarketingVox Publisher Adds Third Vertical Blog, MediaBuyerPlanner
Time Magazine Names Power Line Blog of the Year; Calls Them Amateur Journalists
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
My Menorah by American Comedy Network Spreads Holiday Cheer Virally
Newsweek Salutes The Alpha Bloggers
Wikipedia Founders Launch Wikinews Site
Attention Agents: Jeremy’s the Zelig of the Diaper Set
Bloggers Bring Sea Change to Political Reporting
TIME’s “Meet Joe Blog” Is Best Article About Blogging Yet!
Ditties: Dumb Name, Smart Tampon Marketing






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