I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Uncategorized Archives

6 Great Examples of G+ Business Hangouts on Air: from career counseling to Chinese classes
Worst Newsjack Ever, End of Facebook Free Ride, Catstarter
Book Review: Complete Beginner’s Guide to Building a Website or Blog with WordPress
Dear PR People: Please take this quiz before you send out another press release or email pitch
Top 10 Reasons Your Company Shouldn’t Blog, Redux
QR Codes hit the mainstream – led by NYC Garbage Trucks. Platform wars escalate
Gone Fishing: See You July 19th
Seth Godin: Getting Serious About the Meeting Problem
Think There Are No More Real Heroes? Meet Zoe Koplowitz
Everything You Need to Know About Corporate Social Media Policies
Gone Dancing, See You Tuesday
World’s Oldest Blogger Title Passes to Spain’s Maria Amelia, 95
Bill Draper: Zen, Venture Funding, and the Art of Keeping It Fun
Worried About the YouTube Order? You Didn’t Have Any Privacy Anyway
NYC Internet Week is June 3-10
Think You Have ANY Online Privacy? Think Again!
DeSmog Blog Exposes the Politically-Driven Watering Down of Global Warming Warnings
Dear PR People: Stop Wasting Your Clients’ Money
Letterman: Top 10 George Bush Moments
Listerine Cool Blue Mouthwash for Children is Recalled
Woof! NYC Dog Owners Win Total Victory
Teaching Benny Bix to Fetch
Claimed My Twitter Blog on Technorati
Time Magazine Names “You” Person of the Year 2006
Japanese Health Ministers Blog Their Weight Loss Live
Kitty Humor
Ronald McHummer Protests McDonald’s Mini Hummer Give-a-ways to Children
Viral Video Hit Parade Debuts
Laptop Battery Issues Nothing New. Blogs Made the Difference
Out Sick Today
Don’t Let the Bastards Scare You
Sick Castro is sure he’s not dead
Subway in Dispute With Franchisees Over Control of Ad Budget
Washington Post: Food Blog Category Mushrooming
NYU Editorial Claims It’s So Hard to Blog (sniff) Why Bother?
MarketingVox Minces No Words


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