I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog.

I'm CEO of Maximum-Plus.com Live-streaming event production & all things Google+, serving leading brands, associations and agencies.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm also co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Twitter Archives

Trigger App Will Send You Messages When Trump Tweets About Your Stocks
Treeting: How to Tweet Like Trump
Twitter Makes Broadcast Deal With NFL
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
David Bowie’s Online Innovation, #NYValues; New Twitter Ads
Topsy’s Dead: Here are 4 Other Great Twitter Tools
Three Twitter #Hashtags Gone Wrong
Twitter cats to the rescue in #BrusselsLockdown
Betty the World’s First Tweeting Chicken
The Video Marketing Revolution
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
#AskTrump Twitter Debacle, Lady GaGa’s Viral Video; #PigGate
Arrested for making clock, 14 year-old becomes overnight geek celebrity
Kids send R2D2 to Space, Diabolical iPhone Subscriptions
Should your brand be on Blab.im?
Force Friday, Blab.im’s Spectacular Rise: Beyond Social Media Show 110
How the Google-Twitter Partnership Changes SEO for Brands
Hillary Clinton and Jeb Bush Interns’ Photoshop War
Poof! All Twitter profile background images disappear
Motherlode of 91 Free Twitter Tools and Apps
Twitter Expands DM Size, Tampons Go Viral
Google & GoPro Team Up for Virtual Reality
Tweets now appear in Google Search: 7 Tips for Brands
President Obama Joins Twitter & Racists Respond
#NeverSettleForVerizon & Violent Bar Coasters
#AskSeaWorld Sinks, TedCruz NOT Com
YouTube ISIS Ad Gaffe; More Google Plus Breakup Rumors
Will Google+ Minus Hangouts?
50 Shades of Marketing, Twitter’s New Curator
Brian Williams’ Career Suicide; Google/Twitter SEO Deal, Papal Hangout
Brilliant #SOTU Social Media; Existential Games; Hillary Cracks Nuts
Twitter’s rolling out new “While You Were Away” Timeline Feature. But Why?
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
More Twitter Travesties, Chocolate Farts, DeathSwitch
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
Three Social Media Storms, Google Robots Fight, Chevy Guy Returns
Twitter Live Streams on YouTube, LOL Bulbs, Bad Google+ Advice
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch
AmEx ISIS re-brand goofs; Amazon gets Twitch; LEGO Female Scientists are gone
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL
Gawker’s mean, GM app is dangerous, Pantene’s ad is great [VIDEO]
Netflix rocks branded content, Agencies resist G+, Starbucks pays tuition [VIDEO]
2014: Twitter bios show epic growth – to 297,897 – of self-proclaimed social media gurus
Gwyneth Paltrow’s Unconscious Tweets, State of the Internet, #HiddenCash
Beyond Social Media Show #49: A Jerk, a Hero Cat, Curly Hair & Jocks
Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
Sing Halelulah! US Airways forgives poster of pornographic Tweet
Bacon Alarm Clock, Big Papi/Obama Selfie, Honey Maid Stands Up
Sochi Hotel Issues, Amazon reads your mind, Smello-phone
MLK Day Mistweets, Richard Sherman’s Rant & EA’s Non-Disclosed Paid Reviews
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
Bank of America’s Epic Twitter #FAIL
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Social Media lessons for brands in Boston tragedy aftermath
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Twitter bios show exponential increase – to 181,000 – in self-proclaimed social media gurus
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
Job seekers are turning to clever, sometimes wacky tactics. Do they work?
Top 7 reasons Twitter should hire B.L. Ochman
Why advertisers should put their money on Twitter
Occupy Wall St: citizen journalists and buggy whips
A new and better way to measure Twitter influence
Another stupid agency Tweet. Another knee-jerk client reaction.
Do you really know what Twitter statistics measure? Does anyone? Better take another look!
50% off Likeable U Conference for What’s Next Readers
CVS_Cares on Twitter: one of the Internet’s silliest moves. Perhaps ever.
Dear Verizon & Time-Warner – social media’s got your numbers
In Defense of Social Media: it’s not dead, or dying
Lessons from the 10 most viral brands of 2010
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
Self-proclaimed social media guru count growth slows: new titles emerge
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
2010 Social Media Week NYC: My Schedule & Recommended Events
Linchpin: BL Ochman Interviews Seth Godin about how to be indispensable
What’s Next Blog Interview: Suzanne Lowe on how to keep corporate silos from impeding success. Just move past them!
Dear Corporations: Nothing Else Matters if Your Customer Service Sucks
What Marketers Need to Know About Twitter
Why I Heart Twitter More Each Day
Yet More Reasons Why Twitter Rocks
Is Twitter a Fad? Is George Bush Stupid?
Is Twitter a Fad? Like Blogging? Ha Ha!
Twitter: the Latest Addictive Social Media Tool






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