I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of What's Next Blog.

I'm CEO of Maximum-Plus.com Live-streaming event production & all things Google+, serving leading brands, associations and agencies.

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

I'm also co-founder of the pet lovers' site and blog, Pawfun.com - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards.

Technology Archives

Great ideas for keeping online conversations troll free
Trigger App Will Send You Messages When Trump Tweets About Your Stocks
Diageo VR Experience Puts You Into a Drunk Driving Crash
Twitter Makes Broadcast Deal With NFL
Land’s End Drops Gloria Steinem, #HelpKenyaNotKanye
David Bowie’s Online Innovation, #NYValues; New Twitter Ads
Topsy’s Dead: Here are 4 Other Great Twitter Tools
The Video Marketing Revolution
Jack Dorsey’s CEO Duet; Twitter Moments; YouNow Takes Off
#AskTrump Twitter Debacle, Lady GaGa’s Viral Video; #PigGate
Kids send R2D2 to Space, Diabolical iPhone Subscriptions
Should your brand be on Blab.im?
Force Friday, Blab.im’s Spectacular Rise: Beyond Social Media Show 110
How the Google-Twitter Partnership Changes SEO for Brands
Google and Facebook race to provide global connectivity
Motherlode of 91 Free Twitter Tools and Apps
YouTube Launches Newswire, Bush Launches JEB!
Twitter Expands DM Size, Tampons Go Viral
Google & GoPro Team Up for Virtual Reality
Tweets now appear in Google Search: 7 Tips for Brands
President Obama Joins Twitter & Racists Respond
How NonProfits Can Get Big Results By Creatively Combining Free Google and Amazon Marketing Tools
#NeverSettleForVerizon & Violent Bar Coasters
ACLU Releases Cop Cam App
NHL Bans Meerkat & Periscope Live Streaming
Chase Me: animated film made with 3D-printing
Google’s New GMeet: Teleconference Category Killer?
#AskSeaWorld Sinks, TedCruz NOT Com
Why People Unfollow Brands in Social Media
Google’s Birthday Surprise for Google Plus Users
YouTube ISIS Ad Gaffe; More Google Plus Breakup Rumors
Will Google+ Minus Hangouts?
What Google should do with Google+
50 Shades of Marketing, Twitter’s New Curator
Really Stupid Drone Tricks, Really Silly Beard Baubbles, Honda’s Nostalgia
Four NYC Rabbis Arrested, FTC Warns Agencies, Subway Dancing
More Twitter Travesties, Chocolate Farts, DeathSwitch
HRH Prince of Wales’ Hangout, Anti-Gun Humor, Hotel Privacy Shocker
HRH Prince of Wales hosts Google+ Hangout Spotlighting Young Brits
Three Social Media Storms, Google Robots Fight, Chevy Guy Returns
Warner Brothers Runs G+ Hangout on Air with Interstellar Stars
Twitter Live Streams on YouTube, LOL Bulbs, Bad Google+ Advice
How NASA & NY Times Use Google+ Hangouts in Digital Strategy
NASA’s Brilliant Social Media Strategy
How to see today’s G+ Hangout with NASA & The NY Times
Plusses & Minuses: Tiffany hosts its first Google+ Shoppable Hangout
Microsoft CEO Apologizes Lamely, Copyblogger Quits Facebook
Not using Google+ Hangouts yet? You don’t want to be old school, Do You?
Microsoft CEO’s Outrageous $Karma Raise Advice to Women, DIY Invisibility
Kevin Richardson Plays Football With Lions, Facebook Bans LikeGating
Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch
AmEx ISIS re-brand goofs; Amazon gets Twitch; LEGO Female Scientists are gone
Curious about Hangouts? Join one – gratis – during our Hangout Office Hour event on Friday, Sept 12
[UPDATED] Ooops! ISIS Wallet: Re-branding (STILL) needed by AmEx, Chase, Wells Fargo, Verizon, T-Mobile and AT&T
How Lawyers are Using Google+ Hangouts and why you should too
[VIDEO] Ferguson Protests, Cyber Attacks & an Aroused Horse
Live Dog Elected Mayor, Limbaugh Lies (again), Edelman PR #FAIL
10 ways your business can (should) use Google+ Hangouts
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
How to view a Hangout that features the new Showcase app BETA
New Google+ Showcase app adds game-changing business value to Hangouts on Air
Google to reward users of Google+ Hangouts & YouTube Live Events with more prominent search placement
LEGO BrandJacked, HobbyLobby NewsJacked, Selfies Toasted [Video]
Scatalogical Tweets offend; P&G, LeBron & YouTube Stars Score
Google will pay for women & minorities to learn coding
Google My Business launches to lure business to Google+ Halelulah!
VIDEO: Net Neutrality Rant, Funny Alarm Clock, United Breaks Guitars2
Must-see! Guy Kawasaki on branding: speak in a human voice
Wondering what business can do with G+ Hangouts? Take a look!
Kentucky 5th graders on Virtual Field Trip via Hangout on Air
How to create a Lower Third for Google+ Hangouts & Video Calls
6 Great Examples of G+ Business Hangouts on Air: from career counseling to Chinese classes
Hermetically sealed couples, 3 Twitter #FAILS & a PowerPoint Killer [VIDEO]
Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
Two MIT students will give $100 Bitcoins to every undergrad
Eight incredibly creative (and lucrative) ways smart brands are using Google+
Webinar: How to Use Google+ Communities to Connect with Influencers – Thurs, April 17, 4 PM EDT
Bacon Alarm Clock, Big Papi/Obama Selfie, Honey Maid Stands Up
Worst Newsjack Ever, End of Facebook Free Ride, Catstarter
Coke’s Social Media Guard, AT&T’s Home Security & A Load Of Crap
How to use Google+ in Marketing & why you should: Barry Feldman interviews B.L. Ochman
Sochi Hotel Issues, Amazon reads your mind, Smello-phone
Kentucky School Principal’s rocking Snow Day Video Goes Viral
B.L. Ochman’s Tips & Tricks for creating a great Google+ HoverCard
11 ways every GooglePlus post promotes your content
Uber’s Dirty Tricks; Twitter saves lost bunny, furniture industry gets hip: Beyond Social Media Show # 33
B.L. Ochman’s tips for creating a great GooglePlus profile
Five Pervasive Myths about GooglePlus
MLK Day Mistweets, Richard Sherman’s Rant & EA’s Non-Disclosed Paid Reviews
Yes, you need to learn Google+! What you need to know right now
This may be the nicest thing anyone’s ever said about me :)
Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Top Three reasons GooglePlus should not be compared to Facebook
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Dell Smells: Dell Finally Agrees to Fix Laptops That Smell Like Cat Pee
Dear Google: You played your new terms of service announcement all wrong
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Join us Tues, Oct 1 at 2 PM EST for 1/2 hour live Google+ Hangout on Air with The Beyond Social Media Show
Beyond Social Media: Apps & shiny new objects you can use
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
While brands & gurus whine, White House holds Google+ Geek Week Hangout
Google is opening a free New York City YouTube Space for video production
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Dear Google: You are doing a terrible job of explaining Google Plus
Beyond Social Media: Password Pills Make Your Whole Body the Password
Free Databoard from Google lets you make infographics from research reports
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Lone Signal lets you send a text message to space to try to reach extraterrestrials
Google’s Project Loon: Balloon-Powered Internet for Everyone, Everywhere
Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air
Brilliant “Better Futures: a stock for social change” updates iconic 40 year-old PSA
Adobe Creative Days Creates Real-Time Photoshop Bus Stop
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
Wearable Tech Devices, Mobile Payments & Drones: Mary Meeker’s 2013 Internet Trends Report
The coolest music video ever: Canadian astronaut Cmdr. Chris Hadfield on board the International Space Station
Join My Webinar: “Why Google+ Matters to Your Business & How to Use it Wisely” – May 9, 4 PM EDT
Best new apps for business and fun: Go Comics, Making Photos Talk and a Vine Update
What Google’s race to perfect the semantic web means to brands (and you)
Durex Fundawear Lets You Reach Out and (Really) Touch Someone
Cool Tools: PicMonkey Photo Editing
Daan Roosegaarde: making suits that become transparent when bankers tell lies
New Social Media Image Maker lets you resize & retouch images for all platforms
QR Codes are history. Paper’s gone digital!
From “Beyond Social Media Show”: Six shiny new objects you can use
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Brilliant! Facebook app lets you find someone to blame for giving you the flu
BL Ochman Word Cloud: a visual representation of my career in digital strategy and emerging media marketing
Social media tools and tech toys you can use
Instant gratification comes to online shoppers with Q1 launch of Shutl service promising immediate delivery
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
Beyond Social Media: Six don’t-miss marketing resources, cool tools and fun toys
Study of top 100 e-commerce checkouts shows 82% have usability issues
The myth of viral video: some dirty secrets
The state of social media marketing in the second half of 2012
Why advertisers should put their money on Twitter
TEDx East 2012 – a mind-stretching experience
Terra marketing goes to the dogs as owners swap poop for wifi
WiseStamp lets you add your social content to your emails in real time. We’ve come a long way, baby.
Guy Kawasaki’s new e-book, “What the Plus!” is the missing manual for Google+
How – and why – to protect yourself from Google’s new privacy & search policies
Facebook silent as my account and 45,000 others are hacked. 600,000 Facebook logins are compromised daily. What to do if your Facebook account is hacked.
Nine very good tools for monitoring your brand in social media
Occupy Wall St: citizen journalists and buggy whips
A new and better way to measure Twitter influence
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
iPhone 4S’ Siri is xenophobic and she can’t sing
Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay.
Uh Oh! Facebook blew it again on privacy. So what!
Down Sparky! Self-proclaimed Google+ experts already multiplying like rabbits
Google’s missing link: customer service. It has none.
Google+ mania: most pundits are missing the real point
Great site for iPad tips, reviews and news
What happens online in 60 seconds
Google adds tools for online reputation management. Social media influence monitoring companies: you’re toast.
Do you really know what Twitter statistics measure? Does anyone? Better take another look!
How I got hooked on the marketing power of the Internet in 1996
My one-minute interview with three Facebook reps: will Facebook replace company websites?
My Social Media Week Presentation on Online Reputation Management
Mary Meeker: Top 10 Mobile Internet Trends for 2011
Tweeting the Revolution: How social media is giving Egyptian activists a voice the world can hear
Dear Verizon & Time-Warner – social media’s got your numbers
Vegetable Technology: My Blackberry’s not working
11 important social media and web monitoring tools marketers should know
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Glimpse of the Future: We’ll all be one big walking computer virus
Dear Zuck: Turnaround is fair play. How do you like it?
Beyond the 3D Internet – a look at what’s next in Interaction
Mark Zuckerberg: Why are you hiding? Entrepreneurs are already creating privacy solutions as Facebook’s Zuckerberg stays mum
Facebook Privacy Changes – Opportunity or Threat for Brands?
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Google innovations: Mad Useful
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Bill & Melinda Gates Foundation Funds ViewChange: an Extraordinary Combination of Technology & Compassion
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Marketing Personalization for fun and profit – a study in contrast
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Screw you arthritis! Hands hurting? Try a Foot Pedal Mouse
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
Globalization and the Internet Age: what does it all mean?
What’s the best way to track your brand in social media? Tools to try
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
ExecTweets: Business Model for Twitter?
Even Technological Dinosaurs Have to Upgrade Sometimes – But Be Careful
Virtual Worlds Conference – Lackluster Presentations, Meager Tsotchkes, Yet Fascinating
Oovoo and Other Video Call Sites Are Big Fun – Try Them!
Microsoft Vista Review
Oddcast Continues Their Avatar Wizardry With Shopping and Mobile Versions of You
Spiritual Machines of Loving Grace? Imagine!
Latent Lava – Like a Hyperactive Subservient Chicken 4.0 – is Here to Fight Terrorism in a Very Cool Way, and You Can Be One of the Actors
Polish President is Not a Body Part
It’s Steve Jobs Bashing Time – But Don’t Sell Your Apple Stock
iPod Touch Should Be Amazing by Version 3.0 and I Can Wait (Really, I Can, I Think)
Plants Can Use RFID to Say “Gimme a Drink!”
Here’s Why Facebook Turned Down Yahoo’s $1Billion Takeover Bid
Steve Clayton: What Sucks About Microsoft Software?
Yet More Reasons Why Twitter Rocks
Botanicalls Let Your Plants Call You When They Need a Drink
Make Your Blog into a Blidget, I Did
Dell Takes a Step in the Right Direction With Dell Idea Storm
Reasons Not to Bet on Second Life
Google Books: The End of Civilization?
Twitter: the Latest Addictive Social Media Tool
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Quintura, a New Search Engine That Leaves the Big Guys in the Dust
Will Social Bookmarking Be Overtaken by Power Users?
Riya Launches Visual Search Engine, Like.com
RFID Champion Chips Track NYC Marathon Runners
How Web 2.0 Are You?
Furor Over New Facebook Features is Ridiculous
Meet Tikki, the Wild Hawaiian Search Chicken
Despite Total Lack of Crisis Planning, Dell Battery Recall is Actually an Opportunity for Dell
Google Pays $900 Million to Continue to Be Search Engine for MySpace
Fresh Direct One-Click Recipes Make a Great Site Even Better
Is the Google Trademark at Risk of Too Much Success?
BBC to Launch Customer-Created Stations
Dan Rather to Join Mark Cuban’s HD Net. Eat Your Heart Out CBS. You Blew It.
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
Widgets Are a Phenomenal Marketing Opportunity – Get With the Program
Skype Offers Live Language Translation for a Fee
Companies Need to Monitor Foreign Language Blogs — Or Else
Futuristic Virtual Keyboards Sell Out – Me Want One!
Congoo Search Engine’s Firefox Launch Delayed
Google Launches Google Finance. Look Out Hoovers!
Six Apart Gets Tons of Money But For Now, We Have Hacks
What’s Next: The Design Train Manifesto
Six Apart Gets $12 Million From VCs to Do What Delphi Forums Has Already Quietly and Successfully Done
Bloggoggle Beta Searches Bloggers by Category or Profession
Sun-Sentinal: Blogs Are Big Business
BBC: US Plans to “fight the net” Revealed
Study: Internet Strengthens Social Ties. But You Ain’t Seen Nothin Yet!
Yahoo Gives Up on Search, Concentrates in Web 2.0
An Incomplete Guide to CES Blog Coverage
When, Oh When, Will Someone Do a Blog Search Engine Right?
Wink Launches Search Engine That Includes Tag Results
Smart Six Apart Makes Hosting Deal With Yahoo! Small Business
VOIP: That’s a Low-Carb Vodka, Right?
How to Save Space When You Rip Music
Google Confirms High Demand is Delaying Analytics Reporting
Your Printer Is Watching You (Really!)
Blog Battle of Search Titans Escalates
Google, Continuing Plan for World Domination, Brings RSS to the Masses
Google Launches Category Killer Blog Search Beta
Poll: Consumers Don’t Know VoIP from Their Elbow
David Pogue: What’s Google Up To?
Al Gore Invents Current TV, Interactive Cable Channel
Cochrane: Borrowing Wi-Fi is Not a Crime
Robert Scoble Is Going to Have to Eat His Hat
David Pogue Pokes Fun at Podcasting and Explains Its Possibilities
File Sharing Gives Rise to Media Scramble to Catch Up






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